HomeContentContent marketingThe Key Ingredients of a High Converting Free Opt-In Offer

The Key Ingredients of a High Converting Free Opt-In Offer

A high-converting free opt-in offer must provide value, address a specific problem, have a compelling headline, offer a solution, be visually appealing, have a clear call-to-action, and require minimal effort to access. It should build trust and showcase expertise to encourage sign-ups and conversions.

If you’ve been online for any time, you’ve undoubtedly heard this phrase. Getting people to sign up for your list can be difficult; however, if you don’t offer them something in return. And once you have them on your subscriber list, you need to turn them into customers. This is easier than it may seem. 

This report will guide you on how to turn your subscribers into customers. Here are the top considerations for creating high-converting opt-in offers. You’ll learn why new subscribers are useful for converting quickly to paid customers with examples of how to save them. 

Before getting into those concepts, what exactly is an opt-in offer?

An opt-in offer, sometimes called a lead magnet, is a compelling reason you give someone to sign up for your list. It’s worth having a good incentive because having the right people on your email list is the beginning of generating profits quickly and in the future.

Your opt-in offer should be related to why people are on your site. It doesn’t make sense to offer a guide on raising chickens, for example, when people visiting your website are looking for ways to write a book. 

The opt-in will need to offer specific benefits to the subscriber. For example, a beginner’s cooking blog could provide a resource listing the essential tools required to stock their kitchen. 

There are many different opt-in incentives you can use. It’s a matter of choosing the one right for your business. 

Examples of opt-in freebies include the following. The type of freebie is limited only by your imagination, though.

  • A Printable eBook Or Guide is one of the most common freebies offered. The content is generally detailed information on your niche. Readers are happy to get their answers in one place and will gladly grab you a freebie. It doesn’t have to be a book-length guide, either. A few pages, around 8 to 14, of information and action tips are high.
  • Worksheets, Action cheatsheets, or checklists are quick guides that help subscribers get a detailed action plan to help them with some problem related to your niche.
  • An email or video The course is top-rated. Most email courses are set to run for a specific number of days. This is great because it lets you regularly be in your subscriber’s inbox.
  • Give them free access to something. It could be a free chapter in a book you’ve written, free access to your private Facebook group, or a limited membership area. Giving them free access to your Facebook group or membership area introduces them to your credibility.

These are just a few samples of the types of opt-ins you can offer and why you need an opt-in to build your list. And once you have had them on your freebie list, you want to be able to convert

them to buying customers quickly. Throughout this Guide, you’ll learn how to do precisely that.

 Proven Concepts for Creating Highly 

Converting Opt-in Offers

Now that you know why you need an opt-in and what to offer, it’s time to create an opt-in offer that converts your freebie subscribers into customers. You’ll need to learn a few basic concepts to create a highly converting opt-in. The following tips will guide you with those concepts. 

Do your research? Find out what people are searching for. When you know what problems people are having and what they are asking about, it is much easier to match your opt-in offers and product promotions to help them further and ensure they will buy. You can find out by doing keyword research with tools like keyword.io and joining groups and forums to research your audience’s needs on social media.

You can do this by creating polls or surveys. Look at the questions asked on a site like Quora. Look at Pinterest’s trending pins to see what is popular. Another option is using a free tool like BuzzSumo that gives you news on trends in your niche. You can browse Amazon books for ideas on people’s problems. Search bestsellers in your place and look at their table of contents for purposes. 

Understand buyer intent. When visitors are looking for something, they are often looking for information. But sometimes they are looking for a tip to buy. For example, they might look for product reviews or prices, a coupon, or something. That means they are more likely to look to buy something.

It would help if you focused on information-type content, and you can create your opt-in offers around that, too. However, ensure you target some buyer-intent stuff because those people will be ready to buy. It will be easier to convert those subscribers into customers much more quickly.

You can create reports that compare and review products. You can offer a unique bonus if people buy it. You can use that same concept – they will get something extra if they opt-in. 

You can give out coupons if it’s your product. Alternatively, if it is an affiliate product, don’t hesitate to ask the sellers for a card or some special offer.

Again, you will be doing a combination of people looking for information and those wanting to buy, but remember to keep those buyer phrases in mind and think about what kind of gift you could give them for subscribing that will help them solve that problem.

You want Multiple points of entry to your list. One opt-in offer is going to take a while to grow your list. It would help if you lured your visitors in with different types of targeted information to capture more subscribers in your target market. 

Of course, you start with one, and then you build on that because the more you have, the more traffic you will get, and the more your target audience will be able to find you.

Promote Your opt-in offers in context. Most people make an opt-in offer, put it in the sidebar, and hope they will see it when they visit the site. However, if visitors are reading an article on a specific topic and your opt-in offer on the side doesn’t directly relate to what they are reading, they will probably ignore it. However, if you have something directly related to your article and you can tell them about that opt-in right in your item, you are more likely to get that person to sign up. 

Be matchy-matchy. Think of your opt-in process as a content funnel. You’re attracting people interested in a specific subject and want that subject to carry the whole way through, so they are more likely to buy what you are selling. 

First, you need a traffic driver to get to your opt-in offer. This might be a video (as shown in the diagram below). Your video content topic should match your opt-in offer or the call-to-action you give video viewers. If you create a video that teaches people how to get motivated to lose weight, offering a free report on exercise is not nearly as good as one focused on motivation or giving them some tools to keep them motivated.

Now that we’ve covered those guiding concepts, let’s discuss some excellent news.

Why New Subscribers Are Perfect for Becoming Paid Customers

When new customers sign up, they’ve shown an interest in what you offer. This is the perfect time to begin offering them paid options. Here’s why:

A few statistics to consider:

  1. 320% more revenue is attributed to welcome emails per email than other promotional emails. So, the very first email is the most profitable. However, most of us give out the gift or whatever we promised and then leave it.
  2. Email subject lines with “thank you” have the highest above-average engagement levels. That’s another reason why the welcome email is so powerful. It is something subscribers asked for, and they are expecting it. You are delivering it, so they are paying attention.
  3. Transactional Emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue. When someone purchases something from you, you can use the thank you email to get them to buy something else.

Always take advantage of those emails. Ensure there is a highly targeted promotion related to what they just bought, something that will enhance their experience. If you already have products available, add thank you emails. If you already have these emails set up, go back and fix them so you have a new offer in each.

This brings us to the conclusion that a new subscriber will likely become a new customer if you leverage the follow-up email opportunity. 

A Few Opt-in Offer Examples That Convert Visitors into Customers

There are several ways to approach these. Here are a few examples of free offers. 

This site gives out a free sample with their Private Label Rights content. PLR buyers love having more PLR. So, they get a freebie offer right on the thank you page. 

Then, in the thank you and follow-up emails, they offer subscribers a value-packed package to get them into their customer list.

It is usually cheaper than usual, but it converts them quickly from subscribers to customers.


Spotify has an offer where you can join their free trial; then, they start trying to sell you the $9.99 a month premium offer.


Here is a free plus shipping offer where they offer the book open, and people have to pay for shipping. They get the book and pay $9.95 for shipping anywhere in the U.S. and Canada. At this point, they are buyers, but they offer an upsell for them to get a digital and audio copy of the book.

From there, they have a sales centre that calls them to get them into a higher-end program for credit repair because most people don’t want to do it themselves.
While slightly different from just giving a freebie away, this goal is to get people who are committed to buying.
Yoga International is offering something free, but they require a credit card number to be there so that people can cancel.

That’s four examples of ways to create your opt-in pages. There are many other ways to do it, and once you do your research and know your target audience, you should have an idea of what will work best for them. If you like a few different methods, don’t hesitate to test them to see which converts best.

What’s Next

So far, you’ve discovered what an opt-in freebie is and why you need a good one to convert your subscribers to customers. You found out what types of freebies you can offer. These include one-page checklists and eBooks to limited access to your membership site. 

The statistics told why new subscribers are primed and ready to buy. This Guide showed how the subscriber should be approached for converting to a buying customer when they subscribe.

The examples of opt-ins showed how businesses convert subscribers into customers. By now, you should know why new subscribers are ready to be turned into customers. To find high-quality content like ebooks and reports that you can use to build your list, check out our friends at BuyQualityPLR.com. They supply excellent done-for-you niche products and range with rights to use in your business!




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