If you are a new blogger or Youtuber and want to know about what is SEO and how it works? Then stay on this page because here I am going to tell you what SEO is? And types of SEO. Before going into details, it’s important to grab some necessary information about SEO. So without any further due, let’s start with today’s topic.
What is SEO, and how does it work?
Search engine optimization (SEO) is the process of increasing organic search rankings by targeting relevant keywords, publishing content, and generating backlinks.
The objective of doing SEO is to make a blog, website more SEO friendly to help it to rank higher in search results. SEO can categorize into different types, which will describe below. Search Engine Optimization (SEO) becomes very critical for every blog, website, and business to survive in fierce competition.
The ultimate objective of any e blog, website, or business owner is to make money, which can only be possible when they have the right amount of traffic. And here SEO came into play to drive targeted traffic for a website, which can easily convert into customers.
Not only that, but you can also help your website to rank higher in search engines. Moreover, you can play a vital role in building authority, which can also help your website or business in many different ways.
Search Engine Optimization also helps to increase your website authority. And for that reason, more people will start following your site, which will help you to build a massive fan following, which will not only give you more visitors but many loyal customers. All the big companies like Amazon, eBay, and others are so popular because they build authority and have a huge fan following.
There are different types of SEO that you should be aware of. The most prominent examples of SEO are:
- On-page SEO
- Off-page SEO
- Local SEO
And all these types are interconnected with each other.
On and Off-page, SEO is essential for every blog and website, while local SEO is essential for online businesses.
So let’s discuss all these types of SEO one by one to find out more information about them.
On-page or On-site SEO is web-based optimization. Where we optimize a website to make it SEO friendly. There are different elements of on-page SEO that we need to consider while performing it.
The most important elements of on-page SEO are content optimization, image optimization, title and meta tags, headings structure, responsive design, etc.
In short, we need to focus on all things that need to be optimized.
The purpose of going on-page SEO is to make that website optimized and SEO friendly, which can help it to rank higher in search engines?
Off-page SEO has a direct impact on a website. It is also known as link building. Off-page SEO is as crucial as On-Page SEO. But indeed, it has a direct hit to improve website ranking and authority. It’s more about promoting the website using different channels. And acquiring high quality backlinks to improve its ranking in search engines.
Local SEO is essential for online businesses to attract more customers. Things that are considered necessary in local SEO are adding activities to local directories and Google my business. The reason for doing all this is to target a specific area, town, or city.
So people can quickly locate the services near them which they are looking for. Another benefit of doing local SEO is that whenever someone searches online for a service related to your business in your targeted area, Google will present your website at the top of all listings.
- Content quality: Is your writing accurate, relevant, and user-friendly.
- Backlinks: Do other sites link to your content.
- HTTPS: Is your site secure.
- User experience: Is your content visually and informationally valuable + easy to engage with.
- Mobile-first: Is your site optimized for mobile screens.
- Page speed: your page load in 2 seconds or less.
- Direct traffic: Do users come directly to your site, or do they have to Google you first.
- Content depth: Is your content more comprehensive than similar pages on the web.
- Behavioral signals: Do people share, comment, and mention your content.
- Schema: Do the search engines easily understand your content.
So these are the basic concepts about SEO that you should aware of being a blog or website owner. I hope after discussing Search Engine Optimization (SEO) in detail, you are now aware of what is SEO? And how it works.