linkedin content ideas10 Content Ideas For Your LinkedIn Page. There are over 30 million Pages on LinkedIn. If yours isn’t one of them, you’re missing opportunities to get your Content in front of the audience that matters most to your business. Plain and simple.

If you’re just getting started with your Page or are a content powerhouse team of 1, you might not feel like you have enough content to post 3-4 times a day, but the truth is you likely have the range sitting right in front of you – it’s on your company website, your blog, third-party articles and more!

Different posts have different objectives. If your goal is lead generation, your update may link to a landing page for a gated eBook or whitepaper. If your goal is brand awareness, your post might relate to your company website, or perhaps you’ll share a blog post announcing a new product or feature enhancement. If it’s a thought leadership play, you might share an article your CMO published on LinkedIn.

In a TL;DR world where there is too much content and not enough effective Content, here are a couple of ideas – from our team to yours – to help inspire you to publish more effective posts on your Page and grow your following.

Did you see our LinkedIn Marketing Solutions Showcase Page just hit 1 million followers?! Needless to say, if I were you, I’d heed this advice:

10 Types of posts you should share on your LinkedIn Page

1. Video, video, video


  • The video is 5x more likely than other types of Content to start a conversation among members.
  • LinkedIn members spend almost 3x more time watching video ads than with static Sponsored Content.
  • 4 Ideas to write quality content for your website

If you haven’t heard, LinkedIn just went all-in on video. Here are two (of many) ways our team has incorporated video into our LinkedIn Page content strategy.

Short video series

LinkedIn Marketing Minute is a series of videos to provide actionable advice to marketers like us. Including influencers like Ann Handley below increase credibility and will likely increase reach as they share it with their networks.

Video case studies

It’s a video. It’s a case study. It’s a 30-second video promoting a case study! Short, sweet, and engaging.

2. Images featuring statistics

People love stats and sharing things that make them appear more knowledgeable. We take ‘stand out’ stats from case studies and external research/surveys and showcase them with social tiles as part of more massive campaigns.

3. Product launches and feature enhancements

Keep your audience up to date on the latest and greatest of your products or services. Then take the next step and share best practices for using them.

4. Celebrating company wins and milestones.

Give an inside look at your company’s mission and vision. Don’t be shy to celebrate the company wins and thank followers and customers for helping you achieve your goals.

5. Highlighting company leaders

People buy from people, not companies. Humanize your brand and allow your audience to peek inside your company culture while highlighting your best employees as thought leaders.

6. Drive registration for events your company is hosting or sponsoring.

Our Showcase Page consistently drives high registration numbers for our webcasts and our (award-winning!) Live with Marketers episodes.

7. Promote eBooks

When we launch an eBook, we typically create 4-5 images and videos featuring the eBook cover, stats, quotes, and tips taken from the Content to extend the campaign shelf life.

8. Third-party content

No one likes hanging with the person at the party who’s talking about themselves the whole time.
Insider tip: Don’t forget to add hashtags to your Content to be found with other relevant trending topics.

9. Thought leadership blog posts

Not every post has to be about your business or product. You can build thought leadership and authority in your space by taking a spicy point of view on a timely or controversial topic.

10. Original research

Original research and insights tend to knock it out of the park.

Linkedin Post Ideas

LinkedIn post ideas to help you engage with your network and establish yourself as a thought leader in your industry:

Share a relevant industry news article or blog post with your insights and commentary. This is a great way to show that you’re up-to-date on the latest trends and that you have something valuable to add to the conversation.

Ask a question to spark discussion. This is a great way to get your network engaged and to generate different perspectives on a topic.

Share a personal story or anecdote. This can help people connect with you on a more personal level and make you more relatable.

Offer a tip or piece of advice. This is a great way to establish yourself as an expert in your field.

Share a behind-the-scenes look at your company or work. This can help people feel like they’re on the inside and give them a better understanding of what you do.

Celebrate a recent success or achievement. This is a great way to promote your brand and to show that you’re making a difference in your industry.

Congratulate a colleague or connection on their success. This is a great way to build relationships and to show that you’re supportive of others.

Share a funny or lighthearted meme or GIF. This can break up the seriousness of your other posts and make your profile more engaging.

Share a photo of yourself at a recent industry event or conference. This is a great way to show that you’re active in your industry and that you’re networking with other professionals.

Share a link to your company’s latest blog post or white paper. This is a great way to drive traffic to your website and to generate leads Ideas For Your LinkedIn Page.

By following these tips, you can create LinkedIn posts that are engaging, informative, and valuable to your network. This will help you to build relationships with potential customers and partners and establish yourself as a thought leader in your industry Ideas For Your LinkedIn Page.

In addition to these general tips, here are some specific LinkedIn post ideas for different types of professionals:

For entrepreneurs: Share your startup story, offer tips on how to start a business, or promote your latest product or service.

For job seekers: Share your resume, ask for referrals, or announce that you’re open to new opportunities.

For sales professionals: Share case studies of your successes, offer tips on how to close deals or promote your latest product or service.

For marketing professionals: Share your latest marketing campaigns, offer tips on how to use social media, or announce that you’re open to new opportunities.

For customer service professionals: Share tips on how to provide excellent customer service, offer case studies of how you’ve resolved difficult situations, or promote your latest product or service.

Ideas For Your LinkedIn Page, No matter what your industry or profession, there are plenty of LinkedIn post ideas that you can use to engage with your network and achieve your marketing goals.