Most Visited Websites by Search Traffic (as of 2021)

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Top 100 Most Visited Websites in The US (as of 2021)

Unsurprisingly, this list is dominated by big websites that many of us know and love.

Website DA Traffic
youtube.com 100 1,705,778,109
en.wikipedia.org 100 1,229,282,645
facebook.com 99 616,445,886
twitter.com 99 573,405,781
amazon.com 98 533,982,248
imdb.com 98 211,647,294
reddit.com 96 187,130,346
pinterest.com 96 157,685,591
ebay.com 95 115,483,384
tripadvisor.com 95 114,788,186
craigslist.org 95 104,200,537
walmart.com 95 101,055,814
instagram.com 95 96,693,255
google.com 95 94,713,345
nytimes.com 95 89,163,505
apple.com 95 79,520,489
linkedin.com 95 78,039,964
indeed.com 95 72,641,193
play.google.com 95 69,157,719
espn.com 94 64,536,957
webmd.com 94 57,614,599
cnn.com 94 56,948,268
homedepot.com 94 55,178,848
etsy.com 94 54,256,074
netflix.com 94 52,321,111
quora.com 94 51,029,162
microsoft.com 94 49,182,997
target.com 94 49,101,029
merriam-webster.com 94 46,709,618
forbes.com 94 45,258,742
mapquest.com 94 45,167,474
nih.gov 93 43,549,321
gamepedia.com 93 42,257,632
yahoo.com 93 42,158,719
healthline.com 93 41,530,169
foxnews.com 93 41,176,256
allrecipes.com 93 40,844,933
quizlet.com 93 40,618,283
weather.com 93 40,260,302
bestbuy.com 93 39,074,232
urbandictionary.com 93 39,017,162
mayoclinic.org 93 38,992,026
aol.com 93 37,399,458
genius.com 93 37,074,935
zillow.com 93 37,058,474
usatoday.com 93 34,572,355
glassdoor.com 93 34,491,698
msn.com 93 34,242,923
rottentomatoes.com 93 33,880,159
lowes.com 92 33,541,360
dictionary.com 92 33,538,804
businessinsider.com 92 33,133,115
usnews.com 92 33,018,191
medicalnewstoday.com 92 31,948,351
britannica.com 92 31,881,909
washingtonpost.com 92 31,773,083
usps.com 92 31,669,446
finance.yahoo.com 92 29,223,585
irs.gov 92 28,159,399
yellowpages.com 92 26,776,664
chase.com 92 26,382,428
retailmenot.com 92 26,310,101
accuweather.com 92 26,231,739
wayfair.com 92 25,982,058
go.com 91 25,880,125
live.com 91 25,781,379
login.yahoo.com 91 25,314,015
steamcommunity.com 91 24,989,372
xfinity.com 91 24,775,935
cnet.com 91 24,528,112
ign.com 91 24,309,366
steampowered.com 91 24,286,968
macys.com 91 23,905,144
wikihow.com 91 23,663,557
mail.yahoo.com 90 23,624,191
wiktionary.org 90 23,349,883
cbssports.com 90 23,108,488
cnbc.com 90 21,969,609
bankofamerica.com 90 21,846,224
expedia.com 89 21,660,658
wellsfargo.com 89 21,414,290
groupon.com 89 21,100,526
twitch.tv 89 20,745,459
khanacademy.org 89 20,622,672
theguardian.com 89 20,567,821
paypal.com 88 20,473,119
spotify.com 88 20,371,593
att.com 88 20,023,731
nfl.com 88 19,772,392
realtor.com 86 19,534,146
ca.gov 85 19,484,068
goodreads.com 85 19,386,754
office.com 83 19,333,140
ufl.edu 82 19,163,321
mlb.com 82 19,029,754
foodnetwork.com 81 18,735,008
bbc.com 80 18,708,731
apartments.com 76 18,607,273
npr.org 70 18,283,034
wowhead.com 66 18,169,056

 

YouTube is the most visited website on our list, with more than 1.7 billion estimated monthly visits from organic search. Considering that the population is ~329 million, this means that each person in the US clicks on a YouTube result 5.19 times per month, on average.

It’s a similar story for Wikipedia. On average, every person in the US clicks a Wikipedia result 3.74 times per month.

SIDENOTE.

To be clear, those numbers are averages. We’re not saying that every person in the US clicks on the same amount of YouTube and Wikipedia search results every month. Some people click on many search results, whereas others will click on few or none.

Facebook is next on the list, with over 616.4 million estimated organic monthly visits.

Interestingly, roughly 22% of those 616+ million visits come from a single search query, “Facebook,” for which there are 233 million monthly searches in the US.

135.3 million organic visits to facebook.com—roughly 22% of all organic traffic to facebook.com. Via Ahrefs Site Explorer.

The keyword “Facebook” also has a high Return Rate (RR), meaning that most who perform this search tend to do so multiple times per month. What is Social Bookmarking?

Why does this happen? Most likely because searching for “Facebook” and clicking on the first result is easier and quicker than typing the entire URL(www.facebook.com) into the address bar. Also, you only have to type “f” into Google for it to suggest “Facebook” as a search term…

 

Which Makes Navigation Via Google Even Quicker.

Next up, we have twitter.com and amazon.com with ~573.4 million and 534 million monthly organic visits, respectively.

Hardly surprising, I think pretty much anyone could have guessed that YouTube, Facebook, Wikipedia, Twitter, and Amazon would be the most visited sites in the US.

So here are a couple of interesting observations from the rest of the top 100:

Google

Google.com is in 14th place, with 94.7 million monthly organic visits from the US. Believe it or not, 7.2% of this traffic comes from people Googling “Google.”

6.8 million organic visits to google.com from the keyword “google”—roughly 7.2% of all organic traffic to google.com. Via Ahrefs Site Explorer.

But perhaps more interestingly, 29% of Google’s organic traffic goes to various Google Flight pages.

27.8 million organic visits to google.com/flights/* pages—roughly 29% of all organic traffic to google.com.

This is no doubt thanks to the Google Flights search box that appears at the top of the results for hundreds of thousands of flight‐related searches.

For example, Google gets 1.9 million monthly visits from the keyword, “United Airlines…”

Traffic to Google from the keyword “United Airlines” via Ahrefs Site Explorer.

which shows a search box like this in the results:

 

It’s a similar story for Google’s destination travel guides like this one for Walt Disney World Resort in Florida.

Google shows a “Top things to do in [place]” box in the regular web search results for over 400,000 destination‐related searches. From that, they get a staggering 30+ million monthly organic visits in the US to their destination pages.

30.03 million organic visits to google.com/destination/* pages—roughly 32% of all organic traffic to google.com. Via Ahrefs Site Explorer.

That accounts for ~32% of all organic traffic to Google.com!

So, ~68% of all organic traffic to Google.com comes from a combination of people searching for “Google,” Google’s flight search boxes, and destination guide links in the search results.

Craigslist

Craigslist is one of the ugliest sites on the internet—I don’t think anyone would disagree.

Could Craigslist get any uglier?

It still gets more organic traffic than Walmart, Apple, Netflix, and many other big names.

How? Almost all of this traffic comes from branded searches. In other words, millions of people are searching for things like “Craigslist” and “Craigslist Chicago” every month.

 

Interestingly, Craigslist’s popularity is pretty much confined to the US, where it gets 94.4% of its traffic.

Traffic breakdown by country, via Ahrefs Site Explorer.

Which got me wondering: how many of the top 100 websites in the US are only accessible in the US?

So, here are all the sites from the top 100 that get 95%+ of their search traffic from the US and, therefore, aren’t so popular in the rest of the world:

Website DA
wellsfargo.com 93
walmart.com 93
xfinity.com 92
bankofamerica.com 92
realtor.com 92
nfl.com 92
ufl.edu 91
lowes.com 90
expedia.com 90
macys.com 89
mapquest.com 89
cbssports.com 89
groupon.com 88
irs.gov 86
zillow.com 85
ca.gov 83
npr.org 82
wayfair.com 82
chase.com 80
apartments.com 66

Top 100 most visited websites in the world (as of 2021)

The first thing we notice about the Worldwide data is that the top 5 most popular sites are the same as in the USYouTube, Facebook, Wikipedia, Twitter, and Amazon.

 

YouTube is the most visited website by far, with 8.64 billion search visits per month.

That means there are more clicks on YouTube search results every month than there are people in the world—a genuinely mind‐blowing statistic.

Most of the other sites on the list are recognizable brands to those of us English speakers, but a few aren’t.

For example, the 12th most visited website in the world—by organic traffic, at least—is vk.com. It looks like this is a popular Russian social network popular amongst Russians, Ukrainians, Kazakhs, Belarusians, and Turks.

 

I signed up to see which it was like, and it looked uncannily similar to Facebook at first glance.

 

Another example is the 29th most visited website in the world: uol.com.br. According to Wikipedia, “UOL is the world’s largest Portuguese speaking portal, and it is organized in 42 thematic stations with more than 1,000 news sources and 7 million pages.”

That probably explains why almost all (98.2%) of its organic traffic comes from Brazil.

 

This site is more prevalent in Brazil than Craigslist is in the US!

Speaking of Craigslist, this site also makes the top 100 Worldwide websites, despite almost none of its traffic coming from outside the US. This goes to show how popular Craigslist is in the US—it gets more organic search traffic from one country than most websites do from all other countries combined.

See how many organic visits any website gets

Are you curious as to how much organic traffic a particular site receives each month?

Head over to Ahrefs’ Site Explorer and paste in the domain. You’ll see the estimated monthly organic traffic to that website, the number of keywords it ranks for in organic search, and some other key SEO metrics.

 

To learn more, hit the “Organic search” tab.

Here, you will see an interactive graph showing that site’s organic traffic over time:

 

The chart above shows organic traffic to ahrefs.com, which has grown more than tenfold over the past few years, thanks to our ongoing SEO efforts.

Below this, there’s a graph showing the number of keywords the website ranks for in organic search, broken down by ranking position.

 

To the right of these graphs, we show keyword rankings and organic traffic metrics broken down by country.

 

You can see that ahrefs.com gets the majority of its search traffic from the US, India, and the UK.

If you want to see all the keywords that a website ranks for, hit the “Organic keywords” report on the left‐hand menu.

Showing the 78,613 keywords for which ahrefs.com ranks in the top 100 US search results. Via Ahrefs’ Site Explorer.

You can also check the “Top pages” report to see which pages on the domain get the most traffic.

Showing the 743 pages that get the most organic search traffic from the US on ahrefs.com. Via Ahrefs’ Site Explorer.

Final thoughts

It’s important to remember that all of the above websites are the most visited in terms of organic search traffic only. None of those figures takes into account direct, referral, or any other traffic sources.

We also removed any NSFW websites from the list for obvious reasons.

If you’re curious about the full, unedited list, click here.

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