Content upgrades are a great way to provide additional value to your audience and encourage them to take the desired actions. But this content marketing strategy will only achieve its goals successfully if you know how to implement it correctly.
So, if you’re one of those who are only familiar with the theoretical perspective of content upgrades, you can use the assistance of AI to implement a content marketing strategy. And that’s what we’ll cover here.
In this blog post, we’ll discuss the techniques through which you can use artificial intelligence to master content upgrades. But let’s start this discussion by sharing the concept of content upgrades.
A Brief Introduction to What Content Upgrades Are
As the name indicates, the term ‘content upgrade’ is a small piece of content that provides more value to your content consumer on the same topic. This means that content upgrades act as a supporting small piece of content for the main content.
So, you can use any of the following content types to implement content upgrades:
- A real case study.
- An additional video.
- An email series.
- A link to Google Docs, Google Sheets, or Google Slides.
- A PDF download.
But which content type you use to implement content upgrades is not important. The important thing is that your content upgrade must provide additional value on the same topic. So, let’s see a few examples regarding the implementation of content upgrades.
- Let’s say you’re an ecommerce consultant and you’ve created a video about ‘how to create a perfect product page.’ In that case, your content upgrade can be a checklist that covers all the items people need to add to their product page. This way, people can check the items off from your provided list upon adding things to their product page.
- Similarly, suppose you’ve written an article about ‘financial forecasting.’ In that case, your content upgrade can be a link to a Google Sheets file containing a blank financial forecast model that your audience can use for themselves.
Thus, that’s how content upgrades extend the usefulness of existing content and make it easier for people to take action and implement their learning upon consuming a piece of content.
Techniques for Mastering Content Upgrades With AI
Now that you’ve understood what content upgrades are, it’s time to discuss the techniques that can assist you in its implementation using AI.
So, let’s see the techniques you can use to enhance the various aspects of content upgrades through AI:
Harness AI to Understand Your Audience Better
Like other content marketing strategies, you can implement content upgrades more effectively if you properly understand your audience. And AI can help you with a better understanding of your audience. But let’s see how.
Since artificial intelligence algorithms can analyze vast amounts of data, you can use them to better understand and segment your audience.
For instance, you can get deep insights into your audiences’ data and identify their demographics, online behaviors, preferences and interests using any of the following tools:
- Google Analytics.
- IBM Watson Analytics.
This way, you can divide your entire audience into groups containing people with similar data. And eventually, you can use this customer segmentation data to create content upgrades that align with your audience’s interests and needs better.
Leverage AI to Determine the Hot Topics Within Your Niche
Content upgrades can be fruitful if they revolve around your niche’s popular or trending topics. And artificial intelligence can help with the identification of such topics. But how? Let’s find out.
AI content research tools, such as BuzzSumo and TrendSpottr are powerful enough to scan the social media and web with their algorithms quickly.
And upon scanning, they can analyze things like:
- Search trends.
- Social media conversations.
- Trending or hot keywords.
So, by utilizing such tools, you can identify the topics that are currently hot and capture the attention of your niche’s audience. And by shaping and improving your content upgrades according to the trending topics, you will better address current issues and capture your audience’s attention.
Use AI to Automate the ‘Creation’ Portion of Content Upgrades
As the definition of ‘content upgrade’ indicates, it is a small piece of content that complements the main content to provide more value to your content consumers. This means that content upgrades also involve the creation of various content types.
But when you’re running an entire content marketing campaign on your own, creating supporting content (content upgrade) can be challenging. Thankfully, you can use the assistance of AI. So, let’s see how.
Whether you’re a blogger, videographer, or some other type of content creator, you can repackage the key findings or takeaways of your main content in the form of a checklist, template, Instagram Reel etc.
For instance, if you’ve decided to focus on checklists or templates as your content upgrades, you don’t have to write the entire content from scratch. Instead, you can take your existing content and run it into a modern-day AI paraphrasing tool to rephrase it.
Since such online paraphrasing tool work on AI algorithms, they automatically focus on the essential pieces of content while restating something in different wording. Here’s how an AI tool paraphrases a sample piece of content uniquely while retaining its actual meaning:
You can use these types of online tools to reword templates in different and unique ways.
On the other hand, if your focus is on visual content for your content upgrades, you can use AI’s assistance to condense the main content or write a short script for an Instagram Reel, YouTube Short, or TikTok.
For instance, if you’ve decided to shorten the content, you can use an AI summarizing or rephrasing tool. But if you’ve decided to write a script, you can use the assistance of Large Language Models (LLMs)-based chatbots.
Thus, whichever content type you’ve decided to focus on as your content upgrades, you can use the assistance of AI in its creation to optimize and streamline your workflow.
Harness AI to Add Personalization to Your Content Upgrades
Just like the first technique, you can make your content upgrades more effective by adding the effect of ‘personalization.’ So, let’s see how artificial intelligence algorithms can help with that.
As we’ve briefly specified in the first point, AI algorithms can segment your audience by analyzing their demographics, online behaviors, preferences, and interests. But the assistance of artificial intelligence doesn’t stop there, as it can take audience analysis one step further.
Instead of performing analysis on your entire audience base as a whole, you can use the same AI tools to track each user’s behaviors, data, and preferences.
This way, you can identify various important things regarding each user, such as:
- The kind of content each user has interacted with.
- Their preferences.
- The process each user goes through before making a purchasing decision.
So, you can make personalized content upgrades by tailoring your content upgrades according to the findings of analyzed data for each user. And doing so will eventually help you increase engagement and conversion rates.
Use AI to Provide Users With Recommended Content Upgrades in Real-Time
If you have been following us till now, you will have understood how you can use artificial intelligence to master the following phases of content upgrades:
- Pre-content creation.
- Actual content creation.
- Personalization (content modification).
Mastering Content Upgrades With AI, if you have understood us till now, let’s specify how to use AI to automate the recommendation of content upgrades.
You can use the assistance of AI-powered chatbots or virtual assistants to automate the recommendation of content upgrades. But first, you will have to train the AI-powered chatbots or virtual assistants you’ve integrated into your platform.
And for that, we recommend using the assistance of a specialist. But if you can train your AI-powered chatbot or virtual assistant on your own, that’s good for you.
Mastering Content Upgrades With AI, once you’ve trained your AI-powered chatbot or virtual assistant to recommend content upgrades, they will perform content upgrade recommendations in the following order:
- First, AI-based chatbots or virtual assistants will analyze the queries and interactions of a user.
- Based on those analyses, AI-based chatbots or virtual assistants will understand the interests and needs of each user.
- Based on the understood interests and needs, AI-powered chatbots or virtual assistants will provide the recommended content upgrades.
Mastering Content Upgrades With AI, if a user asks a question about a particular topic, the AI-powered chatbot or virtual assistant can suggest a content upgrade (e.g., an advanced tutorial or a comprehensive guide) related to that topic. And that’s how you can master the recommendation of content upgrades through AI.
Take Assistance From Track the Performance of Content Upgrades
Mastering Content Upgrades With AI we’ve mentioned earlier, content upgrades can be of different types.
The following types are most common among content marketers:
- Audio downloads or podcasts.
- Case studies.
- Cheat sheets and checklists.
- Discounts or promotions.
- Early releases or exclusive access.
- eBooks or whitepapers.
- Email courses.
- Exclusive interviews.
- Infographics.
- Interactive tools or calculators.
- Quick start guides.
- Quizzes and assessments.
- Resource libraries.
- Templates and worksheets.
- Video tutorials or webinars.
But not all types of content upgrades will work for you. And there’s nothing wrong with that. But it’s essential to identify what kind of content upgrades are working for you and what is not. So, let’s see how artificial intelligence can assist you with it.
With the help of artificial intelligence, you can track the performance of content upgrades in various ways.
For instance, you can analyze the following metrics to determine the most effective content upgrades for you:
- Bounce rate.
- The number of downloads.
- The number of leads generated.
- Time spent on the content upgrade.
And based on these metrics’ results, you can adjust your content upgrades accordingly. For instance, let’s say a particular content upgrade is not generating enough leads. In that scenario, you can modify its CTA or entire content.
But the question is, how will you identify the metrics mentioned above? Well, the answer to this question lies in using online tools like Hotjar.
This will help you identify the most suitable content upgrades for your business. And by targeting them, you can get the most out of content upgrades for your business.
Is Using Content Upgrades Necessary?
When people consume some content, they basically want to learn something new or extend their knowledge on an existing topic. So, as a content creator, when you provide the required information, you transfer your knowledge to others. But you can take this to the next step through content upgrades.
As we’ve already specified various times in this discussion, content upgrades are small pieces of content that provide more value to the people who consume your main content. So, when you implement a content upgrade in a textual or video-based guide about ‘how to install macOS on a Windows system,’ you increase the value of your existing content. How?
Mastering Content Upgrades With AI, your main content will guide your audience about the steps required to install macOS on a Windows system. On the other hand, your content upgrade will provide your audience with the tools needed to install macOS on a Windows system. And that’s the main reason why this strategy is so valuable and effective in content marketing.
Thus, if you want to compete in the modern world, you will need an edge over your competitors. And content upgrades can help you provide that edge.
End Notes
All in all, there is no doubt that a content upgrade is a powerful tool. That’s because it can unlock audience and lead generation, which can eventually lead your business to success. So, by offering valuable additional content to your audience in exchange for their contact information, you can build meaningful relationships with them.
In fact, you can even convert your audience into loyal customers. But these benefits of content upgrades are only possible by strategically implementing them. And you can implement them strategically with the help of AI.
You can master content upgrades with AI to achieve exceptional results. How? Well, for starters, you can use the algorithms of artificial intelligence to understand your target audience better and use the better understanding to modify your content upgrades accordingly.
Similarly, you can streamline and optimize the creation of content upgrades, which means you can utilize the saved time elsewhere.
But don’t forget that AI is useless without human assistance. So, to get the best out of AI, you must learn how to use it with the combination of human service.
