Social media site platforms allow users to have conversations, share information, Social Media and create web content. There are many forms of social networking, including blogs, microblogs, wikis, social networking sites, photo sharing sites, instant messaging, video sharing sites, podcasts, widgets, virtual worlds, and more.
In 2019, Merriam-Webster defined social media as “a form of electronic communication (such as social media and microblogging websites) through which users create online communities to share information, ideas, personal messages, and other content ( as videos).”
Social media is essential because Social Media allows you to reach, nurture, and engage with your target audience, regardless of their location. While a Social Media business can use social media to connect with its audience, it can also use social media to build brand awareness, leads, sales, and revenue.