Ranking Factors

The Ranking Factors are criteria used to rank websites on search engine results pages (SERPs). 

The criteria are based on Google’s algorithms and designed to help Google identify the most relevant and valuable websites for a given search query.  

The Ranking Factors are divided into two categories: on-page and off-page factors. Click here – What is Local SEO, and how does it work?

On-page factors are criteria related to the content and structure of a website, and off-page factors are those related to the popularity and authority of a website. 

The most important on-page factors are:  

1. Title tags

2. Meta tags 

3. Keywords 

4. Content 

5. Headings 

6. URL structure 

7. Alt text  

The essential off-page factors are:  

1. Inbound links 

2. Social signals 

3. Brand signals