You might have read many articles before but didn’t have a proper idea about how to start a digital marketing agency without experience. So stay with us, surely we will give you the right advice.
Opening a digital marketing agency is not easy. But you can start your agency with the right strategy. It requires persistence, patience, hard work, and the right information.
According to estimates, the global digital marketing and advertising market is currently worth $322.5 billion and is expected to reach $640.2 billion by 2027. Any subsector within this industry can be profitably exploited, including those with little competition and fast-growing sectors with high profits.
Starting a digital marketing agency without experience, You need to follow some important principles and strategies to be successful.
They are discussed in detail below:
What is a Digital Marketing Agency?
A digital marketing agency is a team of professionals who are experts in marketing, advertising, digital media and content strategies, focused on positioning their clients in the channels that best suit their offer. Its purpose is to improve brand presence and authority, lead generation, and deal-closing opportunities from online sources.
Activities that such an agency may carry out include:
- Ads and organic strategies in social networks
- SEO positioning strategies
- Content marketing
- Inbound marketing
- Metric analysis
- Website development
- Video marketing
- Influencer marketing
The important thing is to determine in which areas your digital marketing agency is going to specialize.
It can be very tempting to offer as many services as possible, but keep in mind that each of these activities requires specialized resources and equipment. For example, a marketing agency that specializes in the video will have a considerable investment in production and post-production equipment.
On the other hand, an agency focused on content marketing will have a much stronger research and writing team focused on creating content that can vary from written to visual.
There will also be creative agencies with a lot of positioning on Instagram or Twitter, as this platform has become a perfect visual tool for digital marketing agencies to display their creations.
Choosing a field of speciality is a highly recommended strategy when beginning to establish an agency. Over time you can expand your line of work.
In 2023, How to Start a Digital Marketing Agency
The decision to start a digital agency is a big one. When starting a business, so many factors have to be considered. The first thing to decide is where you want to start your business. While digital marketing agencies can work from anywhere, they must register with their state.
Before you launch your business, here is some advice on how to make sure you’re ready once you have decided on the state.
1. Study the industry
3. Identify the niche for your company
3. Profile the competition
4. Create your brand
5. Hire experienced staff
6. Create your agency organization chart
1. Study the Industry
Know the industry you plan to enter. In this way, you will be able to state clearly what services are in your range of options and if you have sufficient experience in them. For example, the industry that offers the most opportunities may require video marketing services.
It is a good entrepreneurial opportunity if you and your collaborators have skills in creating audiovisual material, have the necessary equipment, and are placed in the production industry. If not, you may need to evaluate other industries and the services they need to find the best option for your strengths.
Digital marketing, after all, is a very flexible business activity. The pandemic has shown that marketing teams can easily adapt to working remotely. This, without a doubt, is one of the advantages of digital marketing agencies compared to others that work traditionally.
2. Identify the Niche for Your Company
Finding your niche not only means identifying the public to which your offer is directed but also what feature will differentiate your work: what will be your competitive advantage, and how do you plan to take advantage of these characteristics to increase your client portfolio and increase your service offer?
To define these aspects, it is very important to have a vision of the industry in which your agency will operate. You need experience, contacts, clients to start positioning your company as a market benchmark, and patience. Hence the importance of carefully evaluating these aspects.
3. Profile the Competition
A crucial aspect of this process is analyzing the competition. This means studying your growth, getting to know your customers (if possible), and analyzing your offer, its strengths and its weaknesses.
It is a sequence: as we analyze the industry, we identify our niche, and we understand the competition’s role since it is part of said industry.
We must understand how other companies operate, not with the desire to copy their work model, but to understand what particular practices are working in the sector. This can help us integrate more easily into the industry and offer the qualities that can quickly differentiate us from the competition.
4. Create Your Brand
A digital marketing agency must stand out in every aspect that involves the brand, from the name to the branding. Your online presence should reflect your personality. And surely the way they engage with customers should be an extension of their:
These three aspects will have to be considered from the border that divides the online and offline worlds because a digital marketing agency should always view the work it does for its clients.
The aspects that the agency must attend to are trends, creativity, digital contributions, innovative tools and a range of contributions that make its name synonymous with value and trust. Achieving this degree of excellence requires time, experience and, of course, trained personnel.
5. Hire Experienced Staff
A digital marketing agency is only as good as the collaborators it has. They are the ones who implement the content strategies, carry out the analysis of metrics and provide that bit of creativity without which a marketing agency cannot stand out from the rest.
Customers are as important as workers. Under this order of ideas, an agency must operate so that employees can develop professionally and personally. Aspects such as vacations, days off, labour benefits, remote work schemes and legal benefits are very important to reduce employee turnover.
Just as getting a new client is more expensive, a newly hired employee also requires a very high investment compared to the cost of retaining the workforce. For this reason, a digital marketing agency must consider measures that help strengthen the worker-company relationship.
In addition to the roles we have already seen, other profiles must be included in a digital marketing agency. The following stand out:
- Content Creator
- UI/UX designer
6. Create the Organization Chart of Your Agency
An organizational chart for your agency will help you structure your work correctly. Your clients will notice it, your collaborators will appreciate it, and your company will have more opportunities to grow in a structured way as it gains prestige in the market.
In addition, an organizational chart makes it easy to understand work processes and responsibilities. It allows you to create work maps and other resources that are very useful when teams grow in the number of members. It makes internal communication easy, and let’s face it, they look great on a website.
Your agency’s priority is to offer content marketing services that contribute to the growth of your client’s businesses. For this reason, the key point is to provide them with tools that facilitate the generation of leads, traffic, and brand recognition, among others.
We are sure that with this information, you will have more clarity when defining the priorities of your digital marketing agency. We wish you success and many customers!
8 Key Roles in a Digital Marketing Agency
Below, we will discuss the most important roles for the best digital marketing agency to work according to industry standards and practices.
1. Digital Marketing Manager
The central figure of any digital marketing agency, the manager, is responsible for setting the strategy in coordination with the department heads. As part of his duties, he monitors the performance of the team and analyzes the results from time to time.
2. Social Media Manager
He is in charge of defining the social media strategy so that the company has a clear strategy. He works closely with the Community Management Team, who is responsible for putting these strategies into practice.
3. Digital Glider
The digital planner’s job is to find opportunities to create strategies on social networks and platforms where the company’s target audience is. He works closely with Social Media Managers and Community Managers to implement strategies defined by management.
4. Content Manager
The content manager is responsible for planning and managing the content strategy. He is an important post for any digital marketing agency. Additionally, he works closely with SEO experts to determine content strategies throughout the year. Usually, they become an agenda that the creators are responsible for landing.
5. SEO Expert
It is the segment of the target audience that is responsible for analyzing the behaviour of users. He is dedicated to understanding what interests them, how they search for it, and how their Internet search behaviour changes over time, especially on search engines like Google or Bing. SEO experts have one goal: to find opportunities to create content that attracts visitors to the company.
6. Graphic Designer
Designers are another fundamental part of a digital marketing agency. He is in charge of website appearance, business blog, social networks and everything related to campaigns. We see it as a bishop on the agency’s board: an essential element to make every piece of content look exceptional.
7. E-commerce Specialist
This figure is responsible for building and maintaining the electronic commerce platform. He analyzes sales patterns, best-selling products and seasons to generate deals through e-commerce sites. He is part of the sales team, but his work is closely related to the digital marketing team.
8. Account Executive
This figure acts as a bridge between the director’s position and the creative position (web design, video, content, graphics). Essentially, he translates campaign objectives into concrete actions. As well as keeping the customers with whom the account is open satisfied.
Reliable 09 Secrets to Building a Successful Digital Marketing Agency
1. Keep Reaching Potential Customers
No matter where your digital marketing agency is in its development, continuous prospecting will help you grow. It isn’t easy to find prospects as a business owner. You will receive more offers the more prospects you target. And the more offers you receive, the more money and success will come your way.
If you are acting open market, appear calm. Don’t worry about losing a prospect or not wanting to work with them. It is sometimes necessary to be selective for your well-being and the company’s future. Don’t worry if a prospect seems like a bad match.
There are a number of prospecting strategies that digital marketing agencies can use to increase profits. The best way to find a strategy that works for you and your business is to try as many as possible.
2. Attract Potential Customers with a Great Offer
As you continue to target your prospects and some of them contact you, it’s important to entice them with an offer they won’t want to refuse. Remember that these prospects have many marketers targeting them. The fact that you established a contract does not guarantee a closed deal.
The thing about digital marketing is that most marketers and agencies today ask for upfront payment to get the job done. This is logical, considering digital marketing projects require time and effort to show real results. Despite this, business owners are not guaranteed to get the job they are paid for.
Offering a free or discounted trial period for SEO or paid advertising might allow your agency to demonstrate its skills. Free lead generation for a short period is another offer that can be difficult to approve.
This will show business owners that you run a reputable, professional, safe agency. When you meet these initial offers, you’ll be much more likely to proceed to hire you for long-term projects.
3. Focus on Delivery Instead of Overpromising
It is human nature to want to sell ourselves to our prospects, but overpromising can lead to failure. When explaining the strategy to your client, it is best to minimize their expectations.
For example, you can rank your website for SEO in 3 months but explain that it can take up to 6 months. As a result, your client will be delighted when you leave the mark after 3 months (or less than 6 months) and will happily stay on board.
4. Outsource the Growling Part
You don’t have to do all the work yourself. Even if you have regular employees, they don’t have to waste their time and effort on menial, unproductive tasks. The beauty of digital marketing is that it’s all done online. Therefore, you can also find online support for some routine jobs. Working with freelancers or virtual assistants on issues like these will save you time and money so that you can focus on more pressing matters. Using other companies for their digital marketing APIs or other relevant solutions to facilitate and optimize your work is also possible.
5. Listen to the Client’s Advice
Most business owners today understand that they need digital marketing, but they probably don’t understand anything about it. For them, achieving their goals is a simple matter of knowing what they need to do.
When a client tells you they want more clients to hire more people and have more free time, don’t try to convince them with SEO, Google and social media ads. By showing understanding and explaining how you can achieve their goal, you will be more likely to get a positive response.
6. Learn a Variety of Marketing Skills
Several aspects and skills go into the broad term “digital marketing.”. Starting your digital marketing agency offering all the skills is optional. Still, some work better than others when it comes to establishing a reputation for your agency and growing it from there.
While looking for a digital marketing agency, ensure it offers SEO, lead generation, AdWords, and social media marketing.
7. Relationships with Clients Should be Maintained for a Long Time
Occasionally, clients may change their minds about running ads for them or using your SEO services. There’s only a little you can do in these cases unless you plan a long-term customer retention strategy upfront.
When you generate leads and rank your websites for customer SEO, you can always keep those leads and websites. After all, they are your property. In addition, you can build high-quality backlinks that your client’s website can’t afford to lose.
8. Electronic Payments Until the End
Are you running a digital marketing agency, asking your clients to write checks?
Think about it: If they have to write a check for your services every month, they will be more inclined to consider the value of your services. This is a conscious action and thought process on your part, not to mention that monthly payment by check can seem quite expensive at some point.
On the other hand, electronic payments, and more specifically, weekly electronic payments, are much more beneficial for your digital marketing agency. They’re easy, especially when you have the automatic payment option.
Taking a small part with automatic electronic payment each week will seem less excessive or wasteful compared to writing a large monthly check.
09. Always Think Long Term
There will be instances where your clients need to arrive on time with their payments or offer a deal that might be less than what you would normally be looking for. Of course, you shouldn’t be in the habit of going below your value, but if the customer in question is someone you already have good experience with, it will do you good in the long run to meet them halfway now and then.
They will find it even more enjoyable to work with you and send you much-needed referrals, making the current situation worthwhile.
The world of business and digital marketing is not all black and white. Find your little grey area where you can establish yourself as an authority.
Frequently Asked Question
How Do I Start a Digital Marketing Agency without Experience?
The answer is complicated, but it is simple. The key to success in this industry is clearly understanding the market you are targeting, what value your company will bring, and what type of business model you should adopt.
What else Do You Need to Create Your Own Marketing Agency?
Entrepreneurship is not a bed of roses. In fact, it’s more of an emotional roller coaster. Having a well-defined strategy and developing a thorough business plan can help you tremendously when it comes to minimizing the risk of undertaking.
Now that you know the steps you must follow to set up your own agency, what are you waiting for to jump into the world of entrepreneurship?
Without Money, How can You Start a Digital Marketing Agency?
Starting a digital marketing agency without money is not easy, but it is possible. To get started, you need to find ways to earn by creating content for other businesses or gaining clients through networking and referrals.
Is it Worth Setting up a Digital Marketing Agency?
With the best digital marketing agency, it becomes easier for you to take on bigger projects, earns higher profits, and build a better portfolio. This will propel you to a better income and allow you to earn a good amount of correspondence earnings with excellent growth. Ultimately, you are working to make a name for yourself in the business world instead of working for someone else to make your company successful.
We hope this guide has helped you better understand how to start a digital marketing agency. Check out our previous articles if you want to know more about starting your own digital agency. Please share your feedback with us, comment below or contact us for more information.