Task | Tool | Tool Type | Cost |
how Googlebot renders a site | Google’s Fetch and Render Tool | Website | Free |
Run a full crawl of a site | Screaming Frog | Desktop App | Paid |
Run a full crawl of a site | Moz Crawl Test | Website | Paid |
Run a full crawl of a site | Site Condor | Website | Paid |
(areas is large for Screaming Frog) | DeepCrawl | Website | Paid |
Excellent overview of SEO issues | SEO Site Checkup | Website | Free |
Excellent overview of the SEO issue | IIS SEO Toolkit | Desktop App | Free |
Excellent overview of SEO issues | Big Websites | Website | Free |
Excellent overview of SEO issues | Site Condor | Website | Paid |
Detect SERP volatility | SERPmetrics Flux | Website | Free |
View authority, ranking | Raven Tools’ Research Central | Website | Paid |
View tags on a page (title, descr, anchors, Hx, image, alt text, etc.) | Mozbar | Browser Extension | Free |
Pull title tag & meta desc. for list of URLs | BuzzStream Extractor | Website | Free |
View PageRank for a page | PageRank extension | Browser Extension | Free |
View canonical tag | Mozbar | Browser Extension | Free |
Show no-follow links | Mozbar | Browser Extension | Free |
Comprehensive list of sitemap generators | List | Website | Free |
Sitemap generator | Screaming Frog | Desktop App | Paid |
Check sitemap for errors | Screaming Frog | Desktop App | Paid |
Validate XML in sitemaps | XML Sitemap Validator | Website | Free |
Generate HTML markup by filling out the form with company info | Geo Sitemap Generator | Website | Free |
Generate a KML file to submit to Google and Bing if you have multiple locations | Geo Sitemap Generator | Website | Free |
Validate RSS feeds | W3C Feed Validation Service | Website | Free |
Submit sites to local engines | Get Listed | Website | Free |
Learn how to submit video sitemaps for each of the video-sharing sites | Distilled’s Video Sitemap Guide | Website | Free |
Find discrepancies in local citations | Yext | Website | Free |
Rank checker | Authority Labs | Website | Paid |
Rank checker | Moz’s rank checker | Website | Paid |
Rank checker | SeoBook’s rank checker | Browser Extension | Free |
Rank checker | Advanced Web Ranking | Website | Paid |
Run ad-hoc checks on international SERPs | Search Latte | Website | Free |
Check the position of a list of sites given a keyword | SEO SERP for Chrome | Browser Extension | Free |
Check HTTP status code on the fly | Moz’s Mozbar | Browser Extension | Free |
Check HTTP status codes | URI Valet | Website | Free |
Check HTTP status codes | Server Header Checker Tool | Website | Free |
View HTTP header info | Live HTTP Headers for Firefox | Browser Extension | Free |
Bulk check HTTP status codes | SeoTools Excel plugin | Excel Plugin | Free |
Bulk check HTTP status codes | Screaming Frog | Desktop App | Paid |
Bulk check HTTP status codes | SEO Book | Website | Free |
Get recommendations to reduce page load speed | Google Developers | Website | Free |
Get recommendations to reduce page load speed | GTmetrix | Website | Free |
Create videos that compare the site speed of different sites | Web Page Test | Website | Free |
View page speed for web pages you visit | Google Developers Page Speed Tools | Browser Extension | Free |
View page speed, including the time it takes to download all external files on the site | Google Analytics > Traffic Sources > Social | Website | Free |
Check robots.txt | Robots.txt Checker | Website | Free |
View a page as a search engine does | SEO Browser | Website | Free |
Preview rich snippets | Google’s Rich Snippets Testing Tool | Website | Free |
Schema.org Creator | Schema.org | Website | Free |
Schema.org Full Hierarchy | Schema.org documentation | Resource | Free |
Rich Snippets Tester | GWT Rich Snippet Tester | Website | Free |
Get markup with a cool visual tool by Google | Structured Data Markup Helper | Website | Free |
Geo-Targeting Info | Mozbar Geo-Targeting | Browser Extension | Free |
Logfile analysis | Cygwin | Desktop App | Free |
Logfile analysis | AWStats | Desktop App | Free |
Check to see if IP redirects to the domain (if not, it can create duplicate content issues) | SEO Site Checkup | Website | Free |
Analyze the top 100 search results for your top keywords. | Ontolo’s SERP Dominator | Website | Free |
Get a list of unique hostnames from a URL list | Ontolo’s Extract Unique Hostname | Website | Free |
Get dozens of critical metrics for top ranking sites by the keywords you choose to monitor | Ontolo’s Rank Landscape Reports | Website | Paid |
Receive graded on-page keyword targeting | Moz’s On-Page Analysis Tool | Website | Paid |
Change your user agent to see how a site renders for that agent | Moz’s Mozbar | Browser Extension | Free |
Bulk check header responses by comparing how the URL handles two different user agents (e.g., redirects for Googlebot only) | Tom Anthony’s Bulk HTTP Header Response Checker & Comparison Tool | Website | Free |
Bulk check PageRank of domains and web pages through proxies to prevent being blocked | Scrape Box | Desktop App | Paid |
See SEO stats for a web page, as well as how a search engine views the page | BROWSER | Website | Free |
Get real-time analytics for top-performing sites in a dozen categories | STAT Search Analytics | Website | Free |
Generate strategic content ideas | Richard Baxter’s beastly Google Doc | Website | Free |
Let the search engines know your blog has updated automatically | Ping-o-Matic | Website | Free |
Check search engine market share | Chitika | Website | Free |
Find correlations with significant updates, like Panda, Penguin, etc. | Annie Cushing’s SEO Google Calendar | Website | Free |
Find correlations with Google updates | Moz’s Google Algorithm Change History Timeline | Website | Free |
Get videos transcribed | Speechpad | Website | Paid |
See if page titles are too long by pixels | Google SERP Snippet Optimization Tool | Website | Free |
Check a site for cloaking | SEO Cloaking Checker (Aaron Wall) | Website | Free |
Extract structured data from a site | Site Condor | Website | Paid |
View the navigational structure of the site visually | Site Condor | Website | Paid |
See if Google finds your site mobile friendly | Google Mobile-Friendly Test | Website | Free |
Generate hreflang tags | Hreflang Tag Generator | Website | Free |
Test robots.txt before publishing it | robots.txt Tester | Website | Free |