| Task |
Tool |
Tool Type |
Cost |
| how Googlebot renders a site |
Google’s Fetch and Render Tool |
Website |
Free |
| Run a full crawl of a site |
Screaming Frog |
Desktop App |
Paid |
| Run a full crawl of a site |
Moz Crawl Test |
Website |
Paid |
| Run a full crawl of a site |
Site Condor |
Website |
Paid |
| (areas is large for Screaming Frog) |
DeepCrawl |
Website |
Paid |
| Excellent overview of SEO issues |
SEO Site Checkup |
Website |
Free |
| Excellent overview of the SEO issue |
IIS SEO Toolkit |
Desktop App |
Free |
| Excellent overview of SEO issues |
Big Websites |
Website |
Free |
| Excellent overview of SEO issues |
Site Condor |
Website |
Paid |
| Detect SERP volatility |
SERPmetrics Flux |
Website |
Free |
| View authority, ranking |
Raven Tools’ Research Central |
Website |
Paid |
| View tags on a page (title, descr, anchors, Hx, image, alt text, etc.) |
Mozbar |
Browser Extension |
Free |
| Pull title tag & meta desc. for list of URLs |
BuzzStream Extractor |
Website |
Free |
| View PageRank for a page |
PageRank extension |
Browser Extension |
Free |
| View canonical tag |
Mozbar |
Browser Extension |
Free |
| Show no-follow links |
Mozbar |
Browser Extension |
Free |
| Comprehensive list of sitemap generators |
List |
Website |
Free |
| Sitemap generator |
Screaming Frog |
Desktop App |
Paid |
| Check sitemap for errors |
Screaming Frog |
Desktop App |
Paid |
| Validate XML in sitemaps |
XML Sitemap Validator |
Website |
Free |
| Generate HTML markup by filling out the form with company info |
Geo Sitemap Generator |
Website |
Free |
| Generate a KML file to submit to Google and Bing if you have multiple locations |
Geo Sitemap Generator |
Website |
Free |
| Validate RSS feeds |
W3C Feed Validation Service |
Website |
Free |
| Submit sites to local engines |
Get Listed |
Website |
Free |
| Learn how to submit video sitemaps for each of the video-sharing sites |
Distilled’s Video Sitemap Guide |
Website |
Free |
| Find discrepancies in local citations |
Yext |
Website |
Free |
| Rank checker |
Authority Labs |
Website |
Paid |
| Rank checker |
Moz’s rank checker |
Website |
Paid |
| Rank checker |
SeoBook’s rank checker |
Browser Extension |
Free |
| Rank checker |
Advanced Web Ranking |
Website |
Paid |
| Run ad-hoc checks on international SERPs |
Search Latte |
Website |
Free |
| Check the position of a list of sites given a keyword |
SEO SERP for Chrome |
Browser Extension |
Free |
| Check HTTP status code on the fly |
Moz’s Mozbar |
Browser Extension |
Free |
| Check HTTP status codes |
URI Valet |
Website |
Free |
| Check HTTP status codes |
Server Header Checker Tool |
Website |
Free |
| View HTTP header info |
Live HTTP Headers for Firefox |
Browser Extension |
Free |
| Bulk check HTTP status codes |
SeoTools Excel plugin |
Excel Plugin |
Free |
| Bulk check HTTP status codes |
Screaming Frog |
Desktop App |
Paid |
| Bulk check HTTP status codes |
SEO Book |
Website |
Free |
| Get recommendations to reduce page load speed |
Google Developers |
Website |
Free |
| Get recommendations to reduce page load speed |
GTmetrix |
Website |
Free |
| Create videos that compare the site speed of different sites |
Web Page Test |
Website |
Free |
| View page speed for web pages you visit |
Google Developers Page Speed Tools |
Browser Extension |
Free |
| View page speed, including the time it takes to download all external files on the site |
Google Analytics > Traffic Sources > Social |
Website |
Free |
| Check robots.txt |
Robots.txt Checker |
Website |
Free |
| View a page as a search engine does |
SEO Browser |
Website |
Free |
| Preview rich snippets |
Google’s Rich Snippets Testing Tool |
Website |
Free |
| Schema.org Creator |
Schema.org |
Website |
Free |
| Schema.org Full Hierarchy |
Schema.org documentation |
Resource |
Free |
| Rich Snippets Tester |
GWT Rich Snippet Tester |
Website |
Free |
| Get markup with a cool visual tool by Google |
Structured Data Markup Helper |
Website |
Free |
| Geo-Targeting Info |
Mozbar Geo-Targeting |
Browser Extension |
Free |
| Logfile analysis |
Cygwin |
Desktop App |
Free |
| Logfile analysis |
AWStats |
Desktop App |
Free |
| Check to see if IP redirects to the domain (if not, it can create duplicate content issues) |
SEO Site Checkup |
Website |
Free |
| Analyze the top 100 search results for your top keywords. |
Ontolo’s SERP Dominator |
Website |
Free |
| Get a list of unique hostnames from a URL list |
Ontolo’s Extract Unique Hostname |
Website |
Free |
| Get dozens of critical metrics for top ranking sites by the keywords you choose to monitor |
Ontolo’s Rank Landscape Reports |
Website |
Paid |
| Receive graded on-page keyword targeting |
Moz’s On-Page Analysis Tool |
Website |
Paid |
| Change your user agent to see how a site renders for that agent |
Moz’s Mozbar |
Browser Extension |
Free |
| Bulk check header responses by comparing how the URL handles two different user agents (e.g., redirects for Googlebot only) |
Tom Anthony’s Bulk HTTP Header Response Checker & Comparison Tool |
Website |
Free |
| Bulk check PageRank of domains and web pages through proxies to prevent being blocked |
Scrape Box |
Desktop App |
Paid |
| See SEO stats for a web page, as well as how a search engine views the page |
BROWSER |
Website |
Free |
| Get real-time analytics for top-performing sites in a dozen categories |
STAT Search Analytics |
Website |
Free |
| Generate strategic content ideas |
Richard Baxter’s beastly Google Doc |
Website |
Free |
| Let the search engines know your blog has updated automatically |
Ping-o-Matic |
Website |
Free |
| Check search engine market share |
Chitika |
Website |
Free |
| Find correlations with significant updates, like Panda, Penguin, etc. |
Annie Cushing’s SEO Google Calendar |
Website |
Free |
| Find correlations with Google updates |
Moz’s Google Algorithm Change History Timeline |
Website |
Free |
| Get videos transcribed |
Speechpad |
Website |
Paid |
| See if page titles are too long by pixels |
Google SERP Snippet Optimization Tool |
Website |
Free |
| Check a site for cloaking |
SEO Cloaking Checker (Aaron Wall) |
Website |
Free |
| Extract structured data from a site |
Site Condor |
Website |
Paid |
| View the navigational structure of the site visually |
Site Condor |
Website |
Paid |
| See if Google finds your site mobile friendly |
Google Mobile-Friendly Test |
Website |
Free |
| Generate hreflang tags |
Hreflang Tag Generator |
Website |
Free |
| Test robots.txt before publishing it |
robots.txt Tester |
Website |
Free |
 You Need to Check Your Website's SEO Ranking: Free and Paid Analysis Tool List){kind=link}