Digital Marketing Trends You Needs to Know

Digital Marketing Trends
Digital Marketing Trends

Rebuilding the online world has some significant changes that can affect how marketers interact with the audience. We provide you with information on the top 5 digital marketing trends you need to know.

  1. Google MobileDayDon

In April, Google changed its algorithm in favor of mobile-responsive websites. In terms of search results presented on smartphones and other mobile devices. Now Bing has announced that it will follow suit.

You need to know why

If your event site or ticket platform is not mobile-friendly, you can seriously view the traffic. According to the ComScore report, 60% of Internet traffic now comes from mobile devices. So it is becoming more visible than ever.

There are already some significant losers, including Walmart, whose mobile search outlook is down by 31%, and the Financial Times has reduced its visibility by 25%. 

Some things that Google and Bing consider inappropriate for mobile includes buttons and short links etc. This also adds unreadable text, the need to scroll horizontally, plug-ins that do not work on the device.

To verify your website, take a Google Mobile test. Just paste the URL of your website into the form. Now Google shows you how to view your page and why it passed or failed.

If you use Eventbrite to promote and manage events, don’t worry. Eventbrite is a pretty mobile-friendly for excellent user experience on any device.

  1. Update the Facebook News Feed algorithm

Facebook has changed its “news feed” algorithm to focus on the content posted by users. At the same time, they shifted away from material published by publishers and brands.

It is a bit far from an initiative launched earlier last year, which encouraged users to like publisher pages like CNN and the BBC and then fill their feed with stories about current issues.

“News Feed” was designed to compete with the power of Twitter news. However, according to the platform, users’ comments show that they are concerned about the lack of essential updates from their caring friends.
Additionally, the algorithm de-prioritizes irrelevant stories by narrowing the range of posts that often appear because a friend has liked or commented on them.
You need to know why

Even more, Facebook that with an average of 1500 posts a day, on average, a user can see 300 messages in their feed, the more businesses and potential brands will see them.

Organic outreach to corporate users has been declining for some time, and this is another push. The change means that if you don’t pay for an ad, you’ll probably see a small percentage of people who have liked your page updates in their feed—results in a sorry figure for you.

These users who are actively involved with your brand should still be able to see your posts, acknowledging Facebook: “In some cases, mail arrivals and referral status may reduce.”

Event users who rely on Facebook to promote their events may be thinking of increased access to their posts.


3. Twitter posts: Retweet new comments.


Twitter is posting a long-awaited update for its Twitter retweet functionality, which will give them more flexibility to comment on the tweets they want to share with followers.

The “Wikipedia in comment” option allows users to include an original tweet in their message. But that comment can hold a maximum of 116 characters in it.

You need to know why

Previously, it was impossible to add a comment to a retweet shared via the integrated retweet button. Instead, users had to do a “manual retweet,” edit the original message below and include their comments in a whole new post. Remember that had to be done in all within 140 characters.

Besides time-consuming and frustrating, this approach makes it possible for marketers to track their content sharing. As the creator handle on Twitter, often overlooked to reduce the number of characters.

You can have better tabs while sharing your content, quickly collect people’s comments, and add your voice while sharing other people’s content.

Explaining why they apply to your audience will add value and increase engagement.

  1. Launch the Apple Watch

Apple launched its long-awaited smartwatch on April 24th, which shipped for pre-order customers (available in 20 models in the UK, from $479 to $949).

They designed the Apple Watch as an iPhone companion. Seamless content streaming from one device to another, but they have to use it with limited features.

The wearable tool comes with an 8GB storage capacity. This will allow you to transfer music and photos to your wrist, transmit messages and mail, make quick calls, post-Facebook updates, track fitness metrics, ask Siri questions, and Account allows you to check in on flights through the Account.

Oh, you can even tell the time!
You need to know why

According to analysts, it will sell 19 million Apple Watches this year, and they will see another 31 million on the wrist in 2016. It won’t be long before attendees wear these to your events and use them.

Think about how that will look on a 38mm display.

According to its creators, the Apple Watch is about faster communication. Too fast, it suggests avoiding words altogether and instead of sending animated emoji.

Does the event invite the future with just a champagne glass and a smiley face?

5. LinkedIn Post Feature

The LinkedIn Pulse publishing platform was launched in 2002. But it was initially a specialized club of 500 specially selected specialists. It is now open to 230 million users of its English languages.

Posts are categorized by algorithms to give daily news and news about users’ careers.

This means publishers can reach a different audience, and perhaps even more so than their LinkedIn connection.

You need to know why

Pulse is a blog and a social network. So it offers writers the opportunity to reach a broader audience and allow for specialized targeting.

Posting on LinkedIn instead of your organization’s blog means you don’t have to do much promotional business to read it. If they force your message, thousands (or even millions) of people can view and share it.

However, keep in mind that the value of the conversation separates LinkedIn from each other. What you post here will be tied to your professional profile and monitored, so the quality must be higher.

The conclusion

Digital marketing trends are growing faster than ever, providing opportunities and challenges for marketers regularly. Make sure you don’t stay behind in digital development and maximize the effectiveness of your event marketing strategy by subscribing to this national regular weekly update on Event Bright Blog!


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