The Best Way To Optimize Keywords In The Content


If you’re a content writer, you probably know the importance of using keywords. But you might not know to use keywords effectively in your content. Most of the writers face this problem. Keep this in mind, We will guide you on how to use keywords in content writing through this content. Stay with us.

Before starting, we must know about the keywords. Here, We provide a basic and quick guide on keywords. It must be effective for you.

Here You also use this table of contents to get to the section that interests you most-

Table of Contents


What Are Keywords?

Keywords are phrases or words people type in the search engine to find or search for the information they are looking for. Keywords are also known as “SEO keywords,” “keyphrases,” or “search queries.” It helps search engines to rank web pages. So it’s essential to know how to do keyword research and how to use keywords in content writing. It directly impacts building a good SEO (search engine optimization). 

Types of keywords in SEO

Keywords are the base of content. It’s also the first step to doing a successful SEO. The website’s organic traffic starts when keywords are appropriately included in the content. So, we should know about the keywords and their types properly. There are various ways to categorize the types of keywords in SEO.

 Types of Keywords According to Length

  • Short Tail Keywords/ generic keywords
  • Mid Tail Keywords
  • Long Tail Keywords

On-Page SEO Keywords

  • Primary Keywords
  • LSI Keywords/ Google Auto Suggested Keywords

Types of Keywords According to Search Intent

  • Informational 
  • Navigational 
  • Commercial
  • Transactional

Industry & Business Specific SEO Keywords

  • Competitor Keywords
  • Customer-defining Keywords
  • Product defining Keywords
  • Competitor Keywords
  • Geo-targeting Keywords

Other Keywords

  • Short-term fresh keyword/Trending Keywords
  • Long-term evergreen keyword
  • Organic Keywords
  • Negative Keywords
  • Naked URL Keywords

Here I divided the keyword inserting process into two categories. One for SEO based and another for content freely-

How to use keywords for SEO

After completing all the search processes for keywords, we should now know how to insert keywords in the blog. There are several places to insert the keywords. Here are the main recommended places you should insert keywords into your content writing using the following steps:

1) In Meta Description

Adding meta description is the most effective way to rank in google. It gives more possibilities to get clicks or traffic compared to content with no meta description. We must include our focus keyword in the meta description 1-2 times. Excess of anything is not good. A meta description should be in 165 characters or less than 28 words.

Here is an example of a Meta Description that already appears on the SERPs (Search Engine Results Pages) in our site-


2) Insert in SEO Title Tag

Keep in mind, A title tag & article title is not the same thing. Here’s a big difference between these terms. Like meta descriptions, title tags also appear on the SERPs (Search Engine Results Pages).

When people search for the intent keyword, we find ten pages that appear on SERP. These pages are the SEO title tag. By clicking these title tags, we may enter the websites or pages. 

Optimizing SEO Title Tag is a part of technical SEO. Here we need a CMS(WordPress) with a plugin (Yoast) to optimize the title tag. A title tag should be within 55-65 characters or 11 words. Here is an example-


3) Use Keywords in Article Title

You must insert the focus keyword in the title of your content. The title should be within 65 characters. It affects more in technical SEO strategy.

Here is an example of using focus keyword in article title at WordPress-


4) In Image Alt-tags

Keep in mind; Images are indexed too. Optimizing your images with proper keywords can attract visitors to your website. People are always interested in infographics. So be concerned about this. Ensure that your alt text is accurate so people can find your images more efficiently. It’s a minor ranking factor.


5) Use Keywords in the URL

URLs are the indirect ranking factor. Even it helps to increase the CTR (Clickthrough rate) of content that includes the focus keyword in the URL. Putting your focus keyword in the title of your article should automatically add it to the URL when you publish it. The example is-


How To Use Keywords When Writing Content

1) Normally Throughout the Content

We must include keywords related to our topic in our content. It’s done to create a natural flow for the readers. Using keywords will directly help search engines to index the content. For low-quality content, readers lose interest in reading. That’s why all of the SEO keywords remain useless. When users are unhappy with your content, search engines will degrade your ranking.

The example is-


2) Within the First 200 Words

Include the focus keyword within the first 200 words. It is also a ranking factor and enhances the quality of the content. It also helps to increase traffic because good approaching is a fact. Take a look here-


3) In the Last 200 Words

Including the focus keyword in the last 200 words is also vital. It creates a different framework for the content. Not only the focus keyword but also include relevant or LSI keywords. Also, the keywords that promote our competitive web page to get 1st position on SERP.

4) In Anchor Text Links

Keep in mind, AVOID TO USE FOCUS KEYWORD IN ANCHOR TEXT. Many content marketers make this mistake. Anchor text can be optimized for SEO by placing the relevant keywords. The text will be clickable and either highlighted or bolded. 

In your content, you may include a link to an external site; this is called an outbound link. Ensure that the websites you choose are relevant and reputable. For Internal links, take relevant keywords related to your website in other content. 

Note that: Google may penalize your website if you use the same anchor text many times, as they may perceive this as black hat SEO.

Here is an example for you-


5) Use in Headings (H1, H2, H3, etc)

Make sure your h1 tag is containing the focus keyword, also in some subheadings. It may be the best way to add keywords in headings for ranking. Another thing, longer content usually ranks better than shorter content because it has more headings. Just Take a look here-


How to Find Keywords For Your Content

There are many ways to find keywords for any content or blog. Before finding the keywords to optimize any webpage, we must learn adequately about the niche (main topic). In this way, We may be able to discover angles to the marketing strategy or SEO strategy.

Use Google Auto suggested Keywords (LSI)

LSI (Latent Semantic Indexing) is the search query that is suggested by search engines like google in the search bar when people search for something. This type of keyword efforts more to rank any content. Because these all are selected or suggested by google automatically, it’s also used to add more context to your content and help search engines to index it. In this way, We may easily find keywords for our content without any help from Keyword Research Tool. Here it is-


Using Keyword Research Tools

We may find more keywords or keywords idea from keyword research tools like- 

  •  Ahrefs Keyword Generator.
  • AnswerThePublic.
  • Keyword Planner
  • H-super tools
  • Keyword Surfer.
  • SEMrush 
  • Ubersuggest.
  • Keyword Revealer

All these tools are free. Using these tools, we may easily find a branch of keywords. But keep in mind that we have to focus on our main niche. 

Ahrefs Keyword Generator-




Research-related search terms

Another fantastic way to find keywords for content or blogs is to check out the bottom section of Google search results. Suppose one of your topics was “keyword Research.”

So, you want to search the keyword in Google. Then google shows you more related keywords that also people are searching for. Here is an example-


Importance of Keywords in content writing

Keywords always play an essential role for any website or content to improve the visibility and ranking in search engines. When you use relevant keywords in your content, people can find it easily when searching for information on the internet. In this way, it can increase traffic to a website or blog. In addition, using keywords effectively can help to improve the quality of your content, making it more relevant and valuable to your readers.

Keywords are also crucial for social media marketing. When you include keywords in your content, it helps people to find and share your content with their friends and followers.

For example, If you don’t have a proper address like house number, village name or pin code, your guests will never be able to find your house. Similarly, if you don’t use the proper keywords in your content, your target customers will never be able to find your web page.

How Many Keywords Should I Use in an Article?

Don’t think about keywords while you write. Think about the topic.Then, go back and revise it so that you use the right keyword (notice I said “keyword,” singular). And don’t worry about how many times you use the keyword. Worry about where you put it. In the title tag, in the first heading on the page, in the first paragraph, and an image alt attribute.

Please don’t make it stuffed with various keywords, but write it as the natural flow goes for your human readers. It’s natural that you will unconsciously write lots of relevant keywords while focusing on your main topic.

They all are ranked as naturally as how naturally you write your content. Chances are, if you’re too conscious of your keywords, your content itself will sound odd that doesn’t please your real readers.

WARNING: Avoid Keyword Stuffing

Keyword stuffing is when you intentionally use keywords in your content or page to get higher rankings on search engines. However, this can look unnatural and penalize you for Black Hat SEO practice.

Keyword stuffing started in the late 1990s and early 2000s, during the era of Netscape and Yahoo search engines. Keyword stuffing may be done by Invisible text, Unnatural repeating of keywords, Spamdexing, Meta Data Stuffing etc.


What is Keyword Research?

Keyword research is the process of searching or analyzing search queries that people type into search engines ( Google, Bing, Yahoo, Baidu) for search engine optimization (SEO) or digital marketing strategy. 

Using keyword research allows us to understand better the target marketing and how people search for any content, services, or website.

How many keywords are in content writing?

As a general rule, focus keywords should be used 3-5 times per piece, whereas secondary keywords should be used 1-2 times. But you may use related keywords or synonyms of the main keyword.

How can I improve my content writing skills?

7 Easy Tips for Effective Content Writing

  1. Create an Eye Catchy Headline to Grab People’s Attention.
  2. Do Proper Research.
  3. Keep Your Focus on a Single Goal.
  4. Write in a Unique Voice.
  5. Optimize Digital Content.
  6. Edit Your Work.

How do I check the traffic for keywords?

See what keywords people are searching for to find your website.

Go to Google Search Console > Search Traffic > Search Analytics.

On this page, you will find some keywords that are gaining traction.

What is keyword mapping?

Keyword mapping is the process through which keywords are allocated or mapped with certain websites based on keyword research. You can then make specific SEO recommendations to make the page more relevant to mapped keywords based on your mapping process.

What is a keyword strategy?

A keyword strategy is selecting relevant keywords to target for your website or blog to rank higher in SERPs. There are several factors to consider when selecting keywords, including searcher intent, competition level, and keyword difficulty.


If you want potential customers to find your content, You must know how to use keywords in content writing & inserted the keywords throughout your content. Keywords are the words and phrases people type into search engines for information. Including these keywords in your content ensures that your site appears higher in search results. 

However, you should be careful not to overuse keywords as this can result in your content being penalized by search engines. Using keywords thoughtfully and sparingly can be a powerful tool to help your content be found by those looking for it.




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