Search engine optimization makes websites and businesses successful. But have you ever wondered how to make your search engine optimization efforts or Seo Metrics efforts successful? Well, the best thing to make one’s SEO strategy successful is to measure the results along the way to allow quick changes in strategy.
Now, the question is… what are the things to measure?
SEO Metrics to Measure
Search engine optimization is not a relax-all-day-while-watching-TV task. It requires a lot of focus, analysis and measurements of results. Otherwise, one’s SEO strategy will be more of a waste of time, effort and even money. So, measuring the most important metrics is a big priority when optimizing a website. Here are the things to measure:
• Traffic Quantity and Quality
• Inbound Links
• Traffic-Generating Keywords
• Referral Sources
• Social Media Mentions
These are considered as the backbone of any search engine optimization strategy. In fact, these are actually what most people work hard for.
Traffic Quantity and Quality
Of course, without traffic, a website is nothing but a lonely corner in the World Wide Web. So, it is important to monitor the flow of traffic in a website.
The number of visitors is a vital metric in the list. It defines how effective one’s SEO efforts are. Moreover, the quality of traffic should also be in mind. The quality involves how long visitors stay on the website, how often they come back and are they interacting with the website.
Although, there are various kinds of links when it comes to SEO, inbound links are probably good signs of effective SEO Metrics efforts. These are links from other websites towards one’s optimized website. Once you are getting inbound links then it means that your website is getting visible in the search engines and other platforms.
This is also one of the most important SEO metrics to measure.
It is also important to know which keywords allow your website to get traffic. Measuring this metric allows webmasters as well as SEO practitioners to determine which keywords to work on more for better optimization.
Determining referral sources for traffic is also an important one when it comes to SEO. This involves the third party websites where most of a website’s traffic comes from. Knowing these referral sources will allow people reconstruct their strategies to either suit to those sources or to generate more traffic from other sources.
Social Media Mentions
Of course, social media cannot be removed from the Metrics for Seo efforts to measure. Social media is a platform where millions of people interact. Monitoring the mentions a website or brand gets and how often it is mentioned improves not only SEO Metrics but also customer relations.
When it comes to social media, it does not only limit you on working on Facebook and Twitter presence, but also in the blogosphere. This makes it easier for you to determine the efforts that should be changed and improved.
Just looking at these Seo Metrics , anyone will say that SEO is indeed not a relax-all-day-while-watching-TV task. But when properly done, your website will definitely be a generating income and leads all day site