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how Competitive Analysis is being made by the top SEO Experts

Competitive analysis is a process that involves relating the company to its environment. Competitive analysis helps to identify the strengths and weaknesses of the company, as well as the opportunities and threats that affect it within its target market. This analysis is the basis on which the strategy will be designed, for this we must know or Intuit as soon as possible:

  • The nature and success of the likely changes that the competitor may adopt.
  • The probable response of the competitor to the possible strategic movements that other companies may initiate.
  • The reaction and adaptation to possible changes in the environment that may occur from the various competitors.

The competition is integrated by the companies that act in the same market and perform the same function within the same group of clients regardless of the technology used for it. It is not, therefore, the competitor that manufactures a generic product like ours, but one that satisfies the same needs as we do with respect to the same target audience or consumer, for example, thematic parks can compete in the cinema, since both are embedded in leisure.

To give an accurate idea of the importance of competitive analysis, we must refer to the business strategy planning process, which answers three key questions:

  • Where are we? Answering this question we are forced to make an analysis of the situation that responds to the position we occupy.
  • Where do we want to go? It supposes a definition of the objectives that we want to reach and to which we need to move.
  • How will we get there? At this point, we must point out the development of actions or strategies that we will carry out in order to reach the objectives and if we will be able to withstand the rhythm.

 

Competitive analysis

With regard to the analysis of the situation, from which we start to carry out the strategic planning process, and from which we can determine the opportunities and threats, weaknesses and strengths of the organization, we must focus, in turn, on two types of analysis:

  • External analysis. It involves analyzing the environment, the competition, the market, the intermediaries and the suppliers.
  • Internal analysis. It involves analyzing the organizational structure of the company itself, and the resources and capabilities it has.

 

 

Top 5 Competitive analysis tool to choose your competitor

 

 

Task Tool Tool Type Cost
Find other domains associated
with a site
NetComber Website Free w/ Upgrade Option
Find other domains associated
with a site
Reverse Internet Website Free w/ Upgrade Option
Find other affiliates and
GA accounts associated with a site
Reverse Internet Website Free w/ Upgrade Option
Find all the subdomains on a site Reverse Internet Website Free w/ Upgrade Option
Research backlinks Open Site Explorer Website Paid
Research backlinks Majestic SEO Tools Website Paid
Research backlinks Reverse Internet Website Free w/ Upgrade Option
Research backlinks ahrefs Website Free w/ Upgrade Option
Find out a whole host of
competitive data about a site,
including Compete, domain info, software,analytics, social stats, etc.
SiteTrail for Chrome Browser Extension Free
Find the demographics of visitors,
such as gender, age, children
in household, household income, education, ethnicity (US only)
Quantcast Website Free w/ Upgrade Option
Find the demographics of visitors,
such as gender, age, children
in household, household income, education, ethnicity (US only)
Compete Website Free w/ Upgrade Option
Find demographic data by domain Google’s DoubleClick
Ad Planner
Website Free
See a site’s traffic Google AdPlanner Website Free
See a site’s traffic Google Trends Website Free
Check visibility of top winners and losers in search Search Metrics
Visibility Report
Website Free
Find out what ad networks and
tracking frameworks a page
Is using (to figure out ad campaign strategies)
Ghostery Website Free
Check the position of a list of sites given a keyword SEO SERP for Chrome Browser Extension Free
Check a single metric across a list of competitor domains (Page Rank, back links, linking root domains, etc.) or check all metrics for one competitor Ontolo’s Competitor Backlink Monitor Website Paid
Check out technology companies, people, and investors CrunchBase Website Paid
See links lost in a graph ahrefs Website Free w/ Upgrade Option