Top Tips search engine optimization for Online Small Businesses now a days

Small business optimization

The main benefit you have in starting a small business optimization perspective is that you can make everything from the ground up SEO friendly (In Site Optimization).

Getting your Startup from nothing to success is really hard work and SEO is not an exception. Let’s divide it into 3 straightforward steps:

 

Small business optimization

1) Keyword Research:
You need to start by defining which keywords are the most important to your online business. You need to ask this question: “What solution my Startup brings to the table?” for example, “Eventbrite” solution: brings all the tools you need to bring people together for an event and sell tickets. So, the keywords (in order to generate new customers online) should be: “sell tickets event”, “online event registration”, “event tools” or “organize events online”. As time goes by, you will learn what keywords are better for you depending on what and how people are searching for your site.So far, through experience, we have learned that a simple basic tool, to begin with, is Google Instant.It is a search enhancement that shows results as you type. It is a good tool for beginners. You can also use “Ubbersuggest” to get keyword ideas that make good use of Google suggest and other services on what people want and need.
2) On-Page Optimization:
Once you know which keywords represent best your business online, you need to focus on your site structure. Here you can look for free at the SEOMOZ community with a lot of insight tips.
As you know, search engines only understand the text (no flash, no images, etc.) so you need to express your ideas, and what your business is about in your URL (site address), your title, your sub-titles and the rest of your site using text.
What we have learned with 5 years of experience, is that first you need to develop the best way to teach your new users about what you do, and at the same time, you need to learn how to explain to Google how and where it should rank you in search results. These are not easy steps, but they should be done. You can see a good example in the startup MailChimp.

3) Off-Page Optimization:
Once you have everything in order, then the real work starts. This step is known as link building, but the reality is that it changes every 3 – 6 months so you should update your strategy.
In the last changes Penguin and Panda made major algorithm changes and as a result, many online businesses saw their ranking and traffic tremble. So be careful. No tricks, no magic, only hard work, and dedication.
In our own experience, it took us almost 2 years of long hours of work to make the first organic result of search engines. To earn links and place your site first at the top of the search results, you need to go out there and start to contact people, first in your niche (bloggers). Do not try to contact the big fish first (big newspapers), you will just waste your time.

Learn when and how to contact journalists to share your story and to link to you, this takes time, effort and perseverance, but it is worth it!
For us, the best technique was to tell stories, not to talk about what our product/service is about. You need to tell your audience a compelling story. We shared with our readers stories on how we started, how we developed our software, how the founders got their first funding and how we grew the business.
This strategy helped us get more than 2 million customers every year.


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3 Comments

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