Google Panda update 2017 for Search Engine Optimization

Google Panda Update 2017

Google has announced that the latest version of its Panda Update — a filter designed to penalize “thin” or poor content from ranking well — has been released.

Google said in a post on Google+ that a “slow rollout” began earlier this week and will continue into next week, before being complete. Google said that depending on location, about 3%-to-5% of search queries will be affected.


Google Panda Update 2017


Google Panda

While many SEO’s thinks they can take detailed steps to address each google algorithm update, addressing the annual, or bi-annual changes – this is actually the wrong approach. Whether you realize it or not, google tweaks their algorithm updates constantly. Some experts have even estimated there are over 500 small updates to a given google algorithm each and every year! Of course, it will always be important to pay close attention to how SEO strategy evolves, and to play by the rules with google – but the fact is, you have to take a broader approach that sets your website up for SEO success no matter what the next google update is! With google’s most recent algorithm update, Google Panda, the world has seen some major changes in the way SEO value is attributed across the net. Instead of trying to “react” to the micro-updates Panda receives all throughout the year, check out this short list of best practices that will ensure your site is well equipped in to endure any algorithm update. These best practice strategies will give you far more benefit than simply “reacting” to every perceived strategy you can find.

Quality over Quantity: Onsite Content
Without worrying about every specific HTML tag update, or page header placement value – you can take notice of the general shift google has taken over the past few years in truly rewarding quality, original content. Making sure there is fresh content on your site constantly, also ensure that it is original to your site. Small amounts of text are okay. In fact, landing pages with one or two paragraphs of good relevant keyword-based information will do much more good for your site than pages and pages of the redundant subject matter. As you learn and grow along with your industry, so does your website. Keep this strategy constant, and you won’t have to worry that much about google’s updates – because you’re doing what they want anyway.


Relevant Varied

There’s much debate these days about the value of link building in today’s world of SEO. Either way, the verdict is still leaning pretty heavily toward the fact that link building gets’s SEO results. The fact is, forget about what the next panda update says about relevant link placement on a given page, or where your link shouldn’t be. If you are constantly building links with varied anchor text across a wide array of websites, especially relevant ones – and practicing this strategy on a constant basis…. You will see results. You may take a hit here or there, but real natural white hat link building is never going to lose its value because it will always naturally occur, even if you weren’t working at it. Natural is good.
Avoid Over-Optimization
Onsite design strategies vary, with detailed approaches like rich snippet tags and HTML modification. However, without jumping to every new micro conclusion, you can continue to work on best practices that will get SEO results in spite of any algorithm updates. Amongst the many “do’s” of onsite SEO optimization, there is a major “don’t” you simply can’t ignore: keyword “over optimization.” You may think that “the more the merrier” approach to targeted keywords will get you good results, but the fact is it will actually hurt your rankings. Use the human lens when designing content, and avoid anything that looks unnatural, such as repetitive content pages – or even repetitive amounts of the same keyword on a given page. This best practice will maintain your site’s onsite SEO value throughout any google update.

White Hat SEO
This one is a no-brainer… Things like paid linking, comment web spam, and hidden onsite keyword text are old news bad ideas. Keeping your SEO white hat with legitimate strategies like guest posting, fresh content, link building, and co-citations will always get you value no matter what the next update is. Remember, with all of these strategies; it’s about performing naturally and growing real relationships across the web. It’s as simple as realizing that you can’t “fake google out”, and shouldn’t want to. The only difference is, they’re getting better at catching the people who do.

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1 Comment

  1. hi there nice post….thank you

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