The Internet is a vast source of wealth for those who know how to tap into it properly. The first step for most is to set up a website, but this takes careful planning and execution.

These five keys will help guide your decisions as you make your website successful and start tapping into the money to be made online.
Choosing the Right Domain Name
Domain names can make or break any website. You can set up a website without registering a domain name, but visitors to the site are less likely to trust it, or the business behind it, if it has a generic site name.

Make Your Site a Success

For instance, popular blogging platforms can be used to set up a basic e-commerce site without a domain name, but this will impact the customer’s trust.

Registering a domain name makes the business look credible. Choose a name that matches your branding goals and is easy to remember and spell.
Define Your Target Market
As with any marketing endeavor, when designing your website, you need to define your target market. While your website can reach just about anyone, you probably have a target demographic in mind.


Make sure that you know this customer base, and provide them with a site that meets their needs and clearly answers the questions they tend to have about your product or service.  After you have clearly defined your target user, use that definition to guide the design of your site.
Make Your Site Visible
Once you have created your site, you need to make it visible. How do you do this? Proper search engine optimization will help your site to be the first one that people see in the search engines, which is the best sort of visibility.

Optimization refers to the steps a website owner takes to achieve a top search engine result for the site. This includes keyword research, optimized content, linking to your site from other sites and utilizing sites like Citysearch and Yelp to get localized listings when applicable.
Keep the Structure Logical
One mistake that many new website owners make is creating a site that is not logical in its structure. If your customers cannot find what they need quickly, they are going to click away.

A visually pleasing structure that offers a bar of links along the top and engaging content above the fold is going to draw more success than one that is haphazard in its design.
Most customers expect to see the following links on the page:
•    Home
•    Contact Us
•    About
•    Menu or Store
•    Shipping/Returns Policy (for online stores)
•    Shopping Cart (for online stores)
•    FAQs
If your site is missing one of these, take a good look at whether or not it is something you can add. If it is appropriate to your business, then you need to consider adding it.
Set up an Income Generator
In the end, your site will only be successful if you are getting paid. For many online entrepreneurs, income comes through selling a product or service, but this is not the only way to get paid online.

You can create ad campaigns or sell ad space on the site to generate income. As you make these decisions, make sure that whatever you choose is in line with the ultimate goal of your site and does not interfere with the overall design layout.


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Website Optimization Using Multivariate Testing

 

You are sitting in your office, comparing your monthly marketing expense and SEO numbers, and are not satisfied with your overall conversion rate. Search engine optimization (SEO) is an important element in your overall online marketing strategy, but you also should pay attention to lesser-known concepts, such as multivariate testing, A/B testing, website optimization and conversion rate tracking. All these concepts are integral to a successful Internet marketing blueprint, especially one that increases your conversion rate and expands your market share over time.
What Is Website Optimization?

Website Optimization Using Multivariate Testing
Roughly speaking, website optimization touches on tactics, techniques, programming and testing you do to enhance the visibility, user-friendliness, polish and usefulness of your company’s website. The goal here is simple: make the portal stand out of the pack, aesthetically speaking, but ensuring that your conversion rate goes up and that people don’t say you have a nice website but cannot generate sales. To augment your portal’s visibility— the same thing as optimizing your website—you can perform either multivariate testing or A/B testing. We’ll cover multivariate testing soon, but for your information, just remember that A/B testing focuses on two variables and multivariate testing covers multiple variables.

 

72% of adult internet users use Facebook. (Pew Research Center, 2015) Only 45% of marketers think that their Facebook efforts are effective. (Social Media Examiner, 2015) Facebook posts with images see 2.3X more engagement than those without images. (Buzzsumo, 2015) Facebook continues to have the most engaged users — 70% log on daily, including 43% who do so several times a day. (Pew Research Center, 2015) Facebook sends 82% of social media traffic to longer stories and 84% of social traffic to shorter news articles. (Pew Research Center, 2016) 63% of Facebook and Twitter users say each platform serves as a source for news about events and issues outside the realm of friends and family. (Pew Research Center, 2015) 73% of people say they use Facebook for professional purposes. (HubSpot, 2016) In the past two years, content consumption on Facebook has increased 57%. (HubSpot, 2016) 76% of people use their Facebook feed to find interesting content. (HubSpot, 2016) Facebook has 1.13 billion daily active users. (Statista, 2016)

What Is Multivariate Testing—and Why Do You Need It?
Multivariate testing, or multi-variable testing, takes into account several variables in a closely monitored experiment—doing so simultaneously. This is the keyword: “simultaneously.” This is particularly helpful if you run complex operations or lead a company with businesses in far-flung locales or a wide array of products and services that all need to be displayed on your website. Variables can be as diverse a product category, service lineup, website user-friendliness, general layout, content, FAQ section, social media optimization, and discount deal position.

How to Effectively Run Multivariate Tests?

Running a multivariate test is not complicated, but you should adopt a few specific measures, all of which I will explain shortly. If necessary, enlist additional help—be it from a colleague, your company’s marketing personnel, or through specialized Web-based tools. The goal is to be methodical, know what you want to test, and figure out how to assess the results and what conclusions to draw from them.

Here are the four key stages in multivariate testing:
1. Test design: Determine the variables to test, and then specify the different iterations—that is, variations—for your test. For example, say you have 5 variables, which we’ll call A, B, C, D and E. You can have several iterations with this setup. You can test A and B and keep C, D, and E intact; or test C and D and keep A, B, and E intact. You get the drill; it’s a matter of switching variables around.
2. Test implementation: After designing the multivariate test, implement it. Remember, you can always use online tools to help in the process.
3. Results and analysis: After implementing the test, collect the results and analyze them, drawing conclusions that can be operationally favorable. For example, if you see that Scenario 1 yields a conversion rate of 30%, while the rates for Scenario 2 (15%), Scenario 3 (22%) and Scenario 4 (5%) pale in comparison to Scenario 1, choose the latter.
4. Site deployment: This is where you implement the good results you’ve gleaned from your multivariate evaluation, so you hopefully can start generating the sales level and conversion rate calculated during the test.

 

Recap
Multivariate testing and website optimization are here to stay, and may even gain in operational prominence if online commerce continues to generate the substantial amounts of money we’ve seen in recent years. So, gear up and do your homework to get a piece of the pie. Multivariate testing and website optimization are things you can do if you follow specific measures but don’t hesitate to seek professional help if needed.


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several ways of Amplify Online Visibility to get noticed

Do you want more people to notice from social media?

Have you looked at how other brands are increasing their social media visibility?

With the right pictures and tactics, you can create a stronger social media presence.

In this article, you’ll discover five ways you can build visibility on social media.

amplify online visibility

You might be one of the blog owners who tried implementing several new methods to make your blog visible. Sometimes there might have been small improvements and sometimes no changes at all. This might be frustrating but online visibility cannot be achieved with a day’s time. A lot of confidence, hard work, and new techniques play an important role.
All you have to do is keep exploring different ideas and techniques constantly to make your blog more visible and popular. I am going to share with you a few tricks today which will help you in achieving the target. You might have heard of some before, but these are carefully chosen ideas which have worked for several bloggers like you.
• Local Search
Did you try making a local search to see if you are visible? If your business largely depends on the locals of your area, this is mandatory. For those of you who are unaware of local search, you need to be visible on Google maps, Yelp and Bingo. You will have free accounts in these sites which can be used to its maximum. Spend few minutes each day to check for any customer reviews and be quick to respond. You need to learn the trick to assist them online, like how you do in person. A handful of locals might be watching your site, so never miss any opportunity that comes your way.
• SEO
As a blogger, I am sure that you are well aware of the role of SEO in blogging and in the success of your business. It is highly important to pay extra attention so that your important pages are tagged and visible to the spider. Never remain invisible by displaying duplicate contents or low-quality posts.
• Facebook
You might be already having a Facebook Business Page or Fan Page, but what steps are you taking to make your blog go viral? If you do not have a Facebook Fan Page it is high time you started one. The role that Facebook plays in increasing the online visibility can never be explained. You need to have a clear goal and strategy in using Facebook. The best trick is to show up every day at the peak hour and start interacting with the fans. Post interesting offers, coupons, discounts and others at the right time, so that your most frequent visitors get benefited. Add pictures along with the posts to create the interest in customers to purchase your product.

• Pinterest

This virtual board where pictures, postcards, and others hang online gives Google the run for its money. Probably, if you are a female entrepreneur you should have more knowledge about Pinterest. It has several boards where images can be pinned but direct marketing is a strict no. The surprise here is that Pinterest drives more traffic when compared to Facebook and Google. This shows the interest that visitors have in images and the impact they create on your business. Anything that is explained using images is more effective and Pinterest stands as a perfect example. Pinterest’s server is not strong enough to accommodate the massive growth and they are working on it. You might encounter ups and downs with the site, but make use of Pinterest the most.
• Mobile version of your website
More than half of the population loves to browse the internet using their mobile devices. Hence, it is vital to make your website mobile friendly or thumb friendly. Your small business will grow to a large company because only a small percentage of small businesses have websites that support phone devices. When local residents find that you have a website on their smartphone, 99% of them will communicate the same day. Isn’t that more business, profit, and visibility? These are some simple steps that can be done every day to make sure you target the right customers at the right time. If you are practicing any other method that is effective, share with us in the comments below.


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Video content presents visual facts about your content to your frequent and one-time visitors.
Video content optimization is, therefore, necessary if you want to increase traffic to your site as well as communicate to your visitors efficiently about new products and services.

 

This article will concentrate on optimizing video content and what needs to be done for the procedure to be successful.
Do you know how many YouTube hits take a toll in a single day on a single hit video? Sometimes, there are thousands, sometimes millions or even more if the video content had good information or is too entertaining.

 

Video content optimization is the process by which video material in a website is customized such that traffic is increased.
Generally, according to recent research study results, the video has been said to stand a chance of improving and or increasing traffic to websites more than the common SEO strategies.
Search engines have always been on the frontline to transform search results to something concrete and worth looking.
Recently there have been lots of achievements on this endeavor and thus why video optimization has been targeted.

Where are you planning on hosting your content?

When you plan on hosting videos, video optimizing should be a measure you cannot evade.
video seo tips
This is because you will have several choices; two of these choices are mostly used.

One of them deals with hosting the desired video on someone else’s site whereas the other deals with hosting the same video on your own site.

If you believe that your site has enough traffic, you can host it on your own site.

Many times, people use common hosting channels like in YouTube and direct the video to their own site, they can have part of the video at those sites and the remaining part at their own site or even have the entire video at that site as well as provide a link to the video in cases somebody wanted to view more of a related kind.

 

This is why the video has been said to build your rank on the internet faster than traditional SEO. All this is possible once you have taken your time towards optimizing video to fit the target objective.

Choosing your title is very important

Just like SEO where keyword density and application are a matter to consider in addition to a striking title, the same case applies with video optimizing to improve traffic. Make sure that the title is obvious to people searching the internet.
The best way to do this is to put yourself in that situation (a person searching the internet).

Video URLS optimization

 

URL video optimizing is very important, especially if you are trying to reach a particular target audience. This is also important part of Video content optimization

 

You need to include video URLS on the main page of the site; this is because, from the results of the search engine, this is what acts like the landing page to your site.


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Whether its complex advanced international search, when your website optimizing, you are on the verge of increasing traffic to the site which in return will increase your product sales as more people will be learning about your company and what you have to offer.

What does site optimization mean? website optimizing

Search Engine Optimization is the easiest way of attaining increased traffic to your site.

However, SEO (search engine optimization/ website optimizing) doesn’t apply that easily, you need to know how to craft your content to be SEO rich such that the content will be easily found. Most of the things that matter a lot in this endeavor would be the URL, the title of the content and the page, Meta description, tags (H1 and H2) the entire content. How will you optimize a website with SEO? What does optimize website entail? Site optimization with SEO requires you to follow several steps. Here we are going to look at a few of those steps and how to go about it.


Keyword stuffing

Just because you have to use keywords and strategically position them in the content doesn’t mean you apply them anyhow.
Keywords need to appear naturally in the content according to the preceding sentence and the phrase at hand.

Note that site optimization, in this case, will entail blogging and how it is a great way to leverage and increase traffic to your site.

You need to make sure that keywords aren’t placed in the case of placing; every keyword needs to make sense to the reader. Not only the reader but also search engines do not like keyword stuffing.


Application of blogging

Small and large companies are engaging in blogging a lot, those sites already in this practice are those doing corporate blogging. Unlike personal blogs, corporate blogs are specially crafted entailing business professionalism. Blogging boosts local search and makes your rankings to be high.

This is, however, attainable in cases where keyword density has been thought for. You can post blogs on current events, local government policies or other business interests.

The target audience in blogs is very important; make sure the content addresses the right groups of people, and that it is well optimized in the message. This is what site optimization is all about.


How local link building features in optimization

Local link building is all about traffic, this is where you have to use social media, join associations and organizations, directory submission among other procedures.

Social media is one of the leading platforms in site optimization. You can use Twitter, Facebook or even LinkedIn to direct your fans to your sites. As in the case of Facebook or Twitter, the likes you get do enable you to get more traffic boosts.


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How to Avoid Website Blunders

What is website Website Blundering? It is very important to understand the benefits of avoiding website blunders or the so-called website mistakes.
A website is a very important communication tool that presents information about your company and thus when coming up with one, you need to be utterly careful.

Web sites are used as marketing tools for businesses by connecting clients to the company, target audience as well as finding out what other competitors are up to.

This is why the design should be carefully thought through and has been noted to boost sales significantly.

Although you can just decide to come up with a crappy looking website and hope that it will perform as required, the required professionalism on the same is vital. Corporate websites are very different from personal websites and mostly the design is accompanied by objectives.

Let us look at some of the popular website mistakes that business people tend to do and how to avoid them.

website blunder

The first mistake could be lack of integrating the third party
There are many websites that mostly don’t consider third parties as website blunders (cause of website blundering).

Basically, they end up telling more about the business rather than considering the most important party of all, the customer. Again, they also leave out important details about what the company is all about, who owns the company and so on.

Generally, things like pictures, profile information and other important material like videos are very important. In many cases, some companies tend to consider the name and logo for their websites leaving out important content.

Such sites may never find business since what other companies are looking for is the connection. Understand that every customer needs to engage live with the person who runs the business, each of their questions needs to be answered, and thus this is the only way they can get going.

Generally, things like pictures, profile information and other important material like videos are very important. In many cases, some companies tend to consider the name and logo for their websites leaving out important content.

Such sites may never find business since what other companies are looking for is the connection. Understand that every customer needs to engage live with the person who runs the business, each of their questions needs to be answered, and thus this is the only way they can get going.

Understand that every customer needs to engage live with the person who runs the business, each of their questions needs to be answered, and thus this is the only way they can get going.

The second mistake could be a lot of stuff that causes confusion
Since we are looking at some of the website blunders, clutter and confusion can be said to be connected as one of the mistakes.

It is important to format and simplify your website for ease of access. Avoid a lot of text and all the flashing images that confuse the reader making them close off the page instantly.

Well, crafted sites not only attract readers but also keep them glued for more content.

The only way to handle this problem is by focusing on one item that you want them to concentrate on and place it at the front and somewhere at the center of the page.

The third mistake could be associated with email addresses
When you establish regular customers, you avoid website blunders (website blundering) associated with emailing; it would be easy for you to sell to them, unlike new clients whom you have never heard of.

Make sure that your website is customized to capture email addresses so that sending newsletters and product information to those people would be easy.

This is also necessary when you plan on following up with those emails.


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SEO mistakes can lead to complex situations where your site may never be found. Search Engine optimization (SEO) is used to help your site act as a landing page when interested persons search for products and services related to what you offer. Generally, a well-crafted content to suit your approach towards making your page a landing page thus improving viewership and traffic in general means that all SEO techniques were applied.

How to avoid seo mistakes
Avoiding SEO mistakes, in this case is not only an alternative but a fact if you want your online marketing endeavors to perform well. Worst SEO mistakes are those that would hinder the ideal resort of SEO towards use and application. Note good SEO means increased traffic to your site, which means increased returns to your business as people learn more about your products and services. If your intention is to sell, you will have to focus on phrases that will help you sell more, however, did you know that performance of SEO is reflected by keywords, how they are fixed in the content as well as whether that content will make any sense to the readers? You cannot just take the advantage of SEO to boost traffic to your site by scheming through and fixing keywords anyhow. This is why you need to avoid SEO mistakes at whatever cost, and the best way does so is by the following:
Think of what people would be searching for when buying
When buyers are looking for products, they have no time to search through companies offering those products as there are dozens, what happens to be that the buyer types certain keywords about those products like ‘pancakes’ or ‘pizza’ or any other product followed by terms like the best, cheap meaning your keywords must also reflect such. The placement of those keywords in the content is also necessary. Other SEO mistakes can be reflected in the use of generic phrases. The idea of making the keyword phrase three words or longer has been taken into account. You can start by skipping generic phrases to make the keyword better.

Use Google’s Keyword suggestion tool

SEO mistakes can also be avoided by making use of the Google’s keyword suggestion tool; this is a special tool that provides a provision on the appropriate keywords that fit in your content. For instance, there are keywords that could mean the same but yet again be written differently. For instance, is there any difference between auto insurance and car insurance? What about soda or pop? At this point, you can either use both in a way or use the most popular term on the same.

You are not the only person who knows SEO

You have to know that you aren’t the only person on the planet using SEO. As a matter of fact, this part of other common SEO mistakes that people don’t look into thus end up drafting shoddy content. Know who leads with the keywords you want, the nature of their site so that you can take a different angle.


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