Worst Link Building Methods

It’s always good to go over the past and to make sure that the things that you are doing now are putting you on the right track. If you’ve got a blog then getting links is something that you should be doing. It seems like Google’s web spam team went to sleep for the majority of 2010 and 2011.

Link Building Methods

Link Building Methods

With the ‘spam police’ asleep at the wheel, many bloggers and webmasters got lazier and lazier. So-called experienced SEO’s started coming out of the woodwork advising some of the worst spam techniques possible. Anybody with half a brain could see that eventually there would be trouble coming.

With little to no spam policing and rankings being ‘bought’ with low-quality tactics it seemed like the party would never end. Then the penguin update came along and changed everything for everybody.  I won’t explain again too much about what Penguin is, as it was covered in more detail on IncreaseRss in this post (5-things-you-need-to-know-about-the-new-penguin-updates).

Suffice to say that Penguin has been a game changer for everybody.  For those using web spamming tactics, they’ve probably had the dreaded ‘Google Love Letter’ in their Webmaster Tools account. It’s important to note that Penguin is an algorithmic update and those who received messages in Webmaster Tools were hit by manual penalties. The truth is that many people were hit by both.

So if you want to recover from Penguin it’s likely that you may have also had manual action and you may have double the work to recover.  For those playing by the rules, you’re probably dancing for joy! Finally, massive parts of the competition were taken out of the equation and that means better rankings and more traffic for those that survived. Of course just because you survived Penguin, it doesn’t mean that you’re whiter than white.

So in case you haven’t been hit by the Penguin and think your link building methods are all ok, I’ve got a handy checklist of things you definitely should not be doing.

1) Forum Posts  Yes, it’s easy to get links on forums.

A followed link in your signature and you can make a few posts and have a few links back to your site. That’s just not the way to do it. If you want to post in forums (and get a few links too), then you need to be posting quality content that helps the forum users. Show your expertise in a non-sales fashion and help the community. As with all link building, the difference between white hat and black hat is often intent and execution.

 2) Blog Comments  This is a complete no-no if you’re doing this as a link building tactic.

Lots of short sharp blog comments on a huge variety of unrelated blogs are a clear Penguin signal. If you are adding value by creating valuable information for a blog’s audience on related sites where you share similar expertise, then this is completely different.

Any links within the comments probably won’t help your SEO in the short term, but the relationships you build based on that may be extremely valuable. In its truest form SEO is about relationships.

3) Directory Submissions  Nothing in SEO makes me cringe more than the word ‘submissions’! If you’re ‘submitting’ anything then you’re doing it wrong.

There are literally many thousands of directory sites and most are very low quality. A huge amount of these were de-indexed after Penguin. If you think using a submit service where you get to thousands of directories for a few bucks is a good idea then you may wish to rethink that.

If you use such as service you’ll be getting crappy links on a vast amount of low quality, and even worse, de-indexed sites. This is a very bad idea. I believe that there is still a place for quality directories. The problem is, finding the good ones. Luckily I’ve got a simple tip for you to find a curated list of high-quality directories. SEOMoz maintains a regularly updated directory list for its members.

They run a 30-day free trial, and if you sign up you’ll get access to it in the trial period. Matt Cutts, Google’s head of the web spam team, created a great video about this subject if you want to find out more.

4) Blog Networks and Article Sites  This is another one of those cringe worthy submission things.

These are all a very bad idea. If you think submitting your low-quality rubbish to article sites or huge networks of spam blogs is going to help then you’ve got a problem. There’s nothing wrong with sharing of information to boost relationships, engagement, and ultimately your link profile, but you have to do it right.

Try to find blogs that are related to yours and offer to share your content and ideas with their audience. If you positively engage with their community you’ll have even more success. As I discussed above, comment on their blog posts with original ideas.

You’ll soon get the webmasters attention, and opportunities to work together towards common goals.

 5) Outsourcing SEO without due diligence  We’ve all had the emails, right? Someone sends you an offer for $100 a month to do all sorts of amazing (and spammy!) things that are going to take you to the stratosphere.

Stay well clear of too good to be true offers. If you engage anyone to help you with getting more traffic to your blog, then you need to seek them out, not the other way around. As I hope I’ve got across, SEO is about building relationships. With relationships, we can do all the things that help us rank our sites by cooperation and putting the user experience at the forefront of everything. Relationships take time, hard work, and a genuine belief in making the internet a better place. As someone once said, “you can’t outsource giving a shit.” So


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Important SEO is for any website or blog

We all know how important SEO is for any website or blog.  How will you ensure that your Blog turns up high in the search results? Here are some tips to help you:

 

Important SEO is for any website or blog

 Choose your keywords carefully:
Conduct a research to find out what words people type in Google search when they want to find blogs similar to yours. Be sure to include spelling variations and misspellings in your keywords because not everyone is a great speller! At the same time, take care not to overdose on the keywords. Google is likely to get suspicious of keyword stuffed articles and it will eventually harm your visibility.
Eventually, it is the content you have on your blog that will decide matters. It should have some benefit to the reader, like give them valuable info or interest them in some way. Never duplicate content; ensure it is creative and fresh.

• Get inbound links:
The more inbound links your blog has, the more Google will like it and will push it higher in the search results, especially if they are from renowned sites. For this, of course, your content has to be top rate. Only then will other reputed blogs or sites link to your posts. It will boost traffic to your site and increase its visibility in search engines.
Try to get backlinks from as many sources as possible. This will tell Google that your blog is popular and read by a large number of people. But don’t make the mistake of buying backlinks. Google is pretty smart and will find you out in an instant. Work hard to generate backlinks, regardless of their source.
If you are able to get high-quality backlinks, that’s wonderful; but even links from lower PR rated blogs will help. You can get quality backlinks by commenting on other blogs, submitting guest posts to reputed blogs, and participating in discussions on forums that are related to your blog’s subject matter.
• Link to other Blogs:
Similarly link to other blogs from your own, especially those in your niche; you are likely to get a trackback and increased visibility. But don’t overdo it. You can build good relationships with those blog owners and increase your chances of getting links back from them.
• URLs:
Keep them short and easy to find for the search engine spiders. Rather than date, include the category in the URL; this will make it easy for visitors to locate a particular post. You can optimize your URLs by going to the Permalinks option in the Settings tab of your WordPress dashboard. Type /%postname%/ in Custom Structure and lo! Your URL is optimized.
• Internal Linking
Link your older posts to the newer ones, when they are on the same or related topic. This makes it easy for a reader to find all that you have written on a particular subject.
• Make sure your site is fast loading:
While photographs, Flash animations, and videos all add to the attractiveness of any written matter, remember that these are all not very SEO friendly tactics. These also tend to increase the site’s load time. Search engines recognize text, so if you want your blog to come up high in the search engine results, go slow on the images and animations. Your blog design, in short, needs to be search engine friendly.
So happy blogging and good luck!


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Search engine optimization

Throughout my career, I have worked with many people, handled a number of projects, seen outstanding results & downfalls as well. Eventually, I learned more about search engine optimization as well as about the basic mistakes that people generally do or just overlook because they don’t understand what impact it can bring on the visibility of their sites in SERP.

 

What is SEO?

Quite simply, SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs).
The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing).

Search Engine Optimization

 

In this post panda period it’s not about link building only, but engagement & authority link building as well, to get hold of this topic I would like to revise how people used to play in old SEO game & then how the rules have changed entirely!

1.Multiple profiles- I have seen people creating multiple fake accounts for the sake of submission process, I have never preferred this practice and honestly, this is just another name of spamming. Recently Google has announced about another potential factor that may put a contribution to your site’s ranking which has already been popular as “authorship” among the webmasters. Simply put it like this…you write great contents & doing guest posts on an authority site, now the portion that grabs all of your attention which is obviously the byline…. Mention your original name here & try linking it with your G+ profile, this way Google will determine your authorship rank according to the quality of the posts that you have made.The credibility of your authorship may pass to the site you are working for & you will be able to see the result in form of better ranking in SERP. This will also increase your trustworthiness among your readers.

2. Exact keyword linking- Keyword linking is a very old practice & sometimes webmasters go crazy about this. Keywords are indeed important from SEO perspective but that should not get all the importance. You should always remember that Google doesn’t approve aggressive link building, therefore, your link strategy should always contain both long tail nontargeted keywords as well as your actual targeted keywords.
3. Keyword stuffing- Initially it was too easy to get ranked in SERP by stuffing keywords in the page, but then Google noticed this trend & started penalizing the sites which were guilty of it, because of a few spammers the idea of keywords has now been tagged as a spam…however that should not be the case because keywords are really important only if you use them efficiently. When you search for a keyword in Google, it’s algorithm first look for the contents that closely match your typed keyword, for example, if you search with “one direction”, it will return results that match your query, this is how a search engine works & you can’t escape keywords.

 

 

4. Link building- Link building is still an effective way to build your site’s trustworthiness in the eyes of big G, but when you buy links or aggressively spamming with your site link…it’s a thing that violates Google’s guideline & raises the alarm. You do the bunch of submission in crappy directory sites, bookmarking sites, article sites and Penguin is now there to tell you that you have been doing wrong!
Guest posting, blog post & even article posting still works but you have to do it efficiently, again…content is always the king! You write a great content for the readers without inserting spammy looking links In between the page and if it’s good enough, you will see people sharing this post naturally, you can even write for high authority sites like Forbes, yahoo, snooze ….if your article get published then you will be awarded with a lot of shares and high authorship credibility by Google.
5. Social media- Social media is now a factor! A great platform where you can show what your business has got to offer for free! Though a lot of ‘seo’ shave contaminated this concept by posting spam on Facebook & twitter which is not good for Facebook itself, a lot of users have started migrating to another network because of this…however ‘Seo’s’ should know that it’s not about getting a lot of ‘likes’ or ‘plus one’ but engagement. Share other’s post, create polls, and actively participate in discussions to get exposure in the social community.


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Website tags hold prime importance to increase web traffic and you should realize how to use them to their full potential to have maximum benefit. Let’s find out how to optimize these tags to have maximum benefit in increasing traffic to your website. As you know, keywords are extremely important when it comes to search engine traffic.

What do we mean by keywords? Well, these are the words searched by the users on search engines. For example, assume you want to brush up your English language skills, how would you go about it on the search engines? The words which immediately come to our mind are “how to learn English”, “learn English online”, “learn English free”, “learn English fast” etc.

Increase Web Traffic

Increase Web Traffic to Your Blog

Go find out the monthly search volume for these words. You can see that these terms have been searched millions of times every month on these search engines. Therefore a particular search phrase becomes an important keyword if so many people search for the same term. You can verify this on Google.

Go to Google and type “learn” and you can see that Google has provided so many options in drop-down list relating to the word “learn” and when you type further to “learn English” you can see that Google is providing more variety suggestions for the term “learn English”.

That means this Google keeps a tab on most searched word phrases and it is important to target these keywords to increase web traffic. Therefore, you need to find out the top selling keywords for your niche and target these keywords on your website to increase website traffic.

Assume you have a website to learn English. You need to get a keyword tracking tool and find out all the major keywords which are relevant to the basic keyword “learn English”. Now it’s time to have these keywords on your website to increase your search engine rankings.

Where to place these keywords so that the search engines will be intimated that your website is relevant to that particular keyword? As you can see, there is a fierce competition going on to keep one’s website indexed on top of the search results.

It is important to have your keyword appear on the first page itself if you want this to happen since increasing web traffic is your main concern. Yes, appearing on the first page is not an easy task you will have to make use of so many search engine strategies to come up with that amazing feet.

Well, of course, Google especially gives importance if you have the keyword present in your content. Google or any other search engines will be glad to send more traffic if they find out that your content has the keyword appearing enough number of times.

However, one thing should be remembered that Google doesn’t give license to stuff your content with keywords alone as it will surely backfire. So, having these keywords present in the title tag and description tag will help the search engines to realize that your content deserves to be on the first page itself.

Therefore, be smart and try to have the keywords in the title and description tag to increase the relevance of your web page for a particular keyword. Increased web traffic is every webmaster’s dream and they should work hard for this dream to be a reality.


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 Structured data markup SEO

Structured data refers to kinds of data with a high level of organization, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data markup in SEO is a text-based organization of data that is included in a file and served from the web. It typically uses the vocabulary—an open community effort to promote standard structured data in a variety of online applications.

What Is Structured Data?

Structured Data also referred to as microformats are additional markups added to the web pages content that is only visible to search engines. These markups contain data search engines will extract with the intention of better understanding your webpage’s content. An example of a commonly used structured data microformat is Schema.

 

Structured data markup SEO

The Role of Structured Data in SEO
The fundamental goal of web page SEO is to increase SERP rankings through optimization techniques that will help search engines better crawl and in turn index web pages.
Currently, an SEO can optimize a web page through on-page SEO factors such as Titles, headings, keywords usage, meta descriptions and a few others.
There’s nothing wrong with how we currently go about optimizing our web page content however, there are times even when with the best of intentions our implementation of the above factors can confuse search engines.
Structured Data microformats are additional markups SEO’s can use to help search engines better determine the topic and content within a web page.

As an example implementation of structured data uses on a web page, let’s take my company’s contact page as an example. It’s a basic page containing my postal information, telephone, and a contact form.
Google will be able to determine it’s my contact page by the use of the word contact in the title, meta description, and the basic on-page SEO areas.
However, Google doesn’t extract from basic optimization techniques specific info such as the telephone number, postal address and region data for use on SERPs. But, with the use of structured data markups, we’re telling Google that the info within the markups is important and should be considered for inclusion within their SERPs.
Below is a screenshot of a rich snippet test of my contact page including Schema markups.

 

Although there has been no verification by any Google developers stating that including structured data markups will be included on SERPs let alone increase rankings. However, the industry has taken to structured data and this cannot be ignored. A couple years ago schema was available as it is today with the same intent; however, without the growing adoption is couldn’t become a standard. Here we are today and here are your heads up to begin integrating structured data markups to your web pages today or if you run into trouble check out my local web consulting rates and I’ll have your site marked up in no time!


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Google has made a welcome attack on the black hat tactics used for search engine optimization. It has made some changes to its search results algorithm, and the update is called Panda. The effect of this is to penalize sites that use tactics of spamming to create links, backlinks and linking back. Also among this is the annoying practice of leaving nasty comments on blogs. The comments usually have no relevance towards the products or services the blogger is attempting to promote. To avoiding Spam google using google panda updates.

Those numerous email spams that keep clogging the inbox, will, over time, are filtered out and stop coming in. Most of the automated forum posting services will find that their tactics have now become entirely useless. This is similar to how the automated article posters and directory submitters went ineffective when earlier changes were made by Google to their algorithms.

If the website is doing the SEO the white hat way, there will be a boost for the rankings. The Panda change is going to benefit from about 10% of all websites. These websites currently provide quality content such as premium content pages, infographics, webinars, white papers and blogs along with quality links, backlinks and linking back. The benefit they will see is an improvement in their site value and their industry relevance. Therefore, all content driven by white hat SEO and their writers and link builders may rejoice with the introduction of Google Panda.

Google Panda Updates

Google Panda Updates

Google Panda has once again hammered in the truth that content is king. With algorithm changes like Panda, Google is stressing that it feels that content writing is basically the one most relevant variable in the equation to turn up the page ranking. Those who have, until now, worked hard in writing quality content, posted their articles in legitimate directories, built micro-sites that will become more effective as they age, built quality links, backlinks and linking back to worthy sites, will now be able to reap the rewards for the pains they have undergone for doing the right thing.

How many times we have searched for something only to land up on a blog or a website that is filled with useless information and also containing several Adwords ads in them. These sites come up because of the spam links; backlinks and linking back have brought them up to the top of the Google search page. Well, this is going to end now. Very soon you will be able to search without having to go through the spam directed sites, thanks to Panda updates.

So, to put in a nutshell, how to take advantage of Google Panda is to write content with the reader in mind and not the search engine. It may take longer than usual and may be more laborious, and you may have to spend more effort researching, but ultimately the effort will be worthwhile. With white hat SEO tactics, Google will not be penalizing quality, original websites. The best side-effect of this approach will be that you may never have to worry about another Google update ever again.

What Kind of Metrics Matter for SEO and Social Media

Google has made a welcome attack on the black hat tactics used for search engine optimization. It has made some changes to its search results algorithm, and the update is called Panda. The effect of this is to penalize sites that use tactics of spamming to create links, backlinks and linking back. Also among this is the annoying practice of leaving nasty comments on blogs. The comments usually have no relevance towards the products or services the blogger is attempting to promote.

Those numerous email spams that keep clogging the inbox, will, over time, are filtered out and stop coming in. Most of the automated forum posting services will find that their tactics have now become entirely useless. This is similar to how the automated article posters and directory submitters went ineffective when earlier changes were made by Google to their algorithms.

If the website is doing the SEO the white hat way, there will be a boost for the rankings. The Panda change is going to benefit from about 10% of all websites. These websites currently provide quality content such as premium content pages, infographics, webinars, white papers and blogs along with quality links, backlinks and linking back. The benefit they will see is an improvement in their site value and their industry relevance. Therefore, all content driven by white hat SEO and their writers and link builders may rejoice with the introduction of Google Panda.

Google Panda Updates has once again hammered in the truth that content is king. With algorithm changes like Panda, Google is stressing that it feels that content writing is basically the one most relevant variable in the equation to turn up the page ranking. Those who have, until now, worked hard in writing quality content, posted their articles in legitimate directories, built micro-sites that will become more effective as they age, built quality links, backlinks and linking back to worthy sites, will now be able to reap the rewards for the pains they have undergone for doing the right thing.

How many times we have searched for something only to land up on a blog or a website that is filled with useless information and also containing several Adwords ads in them. These sites come up because of the spam links; backlinks and linking back have brought them up to the top of the Google search page. Well, this is going to end now. Very soon you will be able to search without having to go through the spam directed sites, thanks to Panda updates.

So, to put in a nutshell, how to take advantage of Google Panda is to write content with the reader in mind and not the search engine. It may take longer than usual and may be more laborious, and you may have to spend more effort researching, but ultimately the effort will be worthwhile. With white hat SEO tactics, Google will not be penalizing quality, original websites. The best side-effect of this approach will be that you may never have to worry about another Google update ever again.


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Search Engine Optimization or SEO is a new age way to push further business your way. This can be done by making your web presence, more visible, whether it is a page or a site. The idea is to optimize your website using keywords and other information to ensure high visibility but not crowding. To Be Entrepreneurs in Online Seo is the main Platform to Started marketing Business. Entrepreneurs Need SEO.

Entrepreneurs Need SEO

This means that no matter what search it is, whether it is pictures, text, videos, localized or not, good SEO tactics will work by keeping your page at the top of relevant searches.  It is possible to make SEO work for you by concentrating not only on content but also on simple aspects of your site, like drop down menus, designs and even the checkout carts that customers might use.

But search engines like Google are coming down hard on SEOs for a variety of reasons. That means businesses can’t have a one-size-fits-all policy and need to almost constantly change their game. This is a cause for concern not just for SEO operators but also for entrepreneurs.

If you’re trying to build a strong online presence, remember it has to start with your knowing about the internet. Just as you understand the business environment you work in, you should know the web world your business inhabits. This will further enhance your understanding of how best to help your business grow.

Yes, initially it might be trial and error and you might be a little disappointed, but practice makes perfect and you will just have to soldier on.  The new changes can be bewildering but the trick is to keep calm and not change business strategies or future plans according to new algorithms.

Remember SEO is one of the many things you’ll do to increase business so do keep the overall picture and future expansion plans in mind before you act. For instance, don’t worry about top rankings or toolbar ranks. Worry about backlinks instead. So Entrepreneurs Need SEO.

Even the number of visitors to your site may not always be crucial because you’re looking for maximum conversion, even if only a few people visit. Instead, you can focus on is how often and how long it takes for a customer to commit to doing something on your site, either to sign up or to buy a product.

If your business is not talked about on Facebook or is not part of a tweet, don’t fret. Just ensure that you’re in the right kind of trends and go about your business as usual. As an entrepreneur, you could capitalize on back links but you must also ensure that if your business is represented as a link elsewhere, that people actually come to your website and not just ignore it. So Entrepreneurs Need SEO.

This means tracking how much traffic comes your way from other sites and the duration of people’s visits to your web page. What can help matters is if you don’t look at links as your end goal? Think of a good online presence as your end goal and the links will follow suit.

Do remember to focus on different types of search engines and not just Google.  For instance, don’t underestimate voice-enabled searches. With the iPhone5 being the toast of the town, search assistants like Apple’s Siri will gain more and more precedence and your SEO should be geared towards handling that. Entrepreneurs Need SEO

This means your information will need to be molded to suit different situations because Siri is an intuitive search solution provider. Google’s own Nexus also has a smart search option called Google Now that runs pretty much on the same principal. So consider SEO from these angles. SEO is a great way to further your business. Do your homework so you can get the most out of it.


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