The Internet is a vast source of wealth for those who know how to tap into it properly. The first step for most is to set up a website, but this takes careful planning and execution.
These five keys will help guide your decisions as you make your website successful and start tapping into the money to be made online. Choosing the Right Domain Name Domain names can make or break any website. You can set up a website without registering a domain name, but visitors to the site are less likely to trust it, or the business behind it, if it has a generic site name.
For instance, popular blogging platforms can be used to set up a basic e-commerce site without a domain name, but this will impact the customer’s trust.
Registering a domain name makes the business look credible. Choose a name that matches your branding goals and is easy to remember and spell. Define Your Target Market
As with any marketing endeavor, when designing your website, you need to define yourtarget market. While your website can reach just about anyone, you probably have a target demographic in mind.
Make sure that you know this customer base, and provide them with a site that meets their needs and clearly answers the questions they tend to have about your product or service. After you have clearly defined your target user, use that definition to guide the design of your site. Make Your Site Visible
Once you have created your site, you need to make it visible. How do you do this? Proper search engine optimization will help your site to be the first one that people see in the search engines, which is the best sort of visibility.
Optimization refers to the steps a website owner takes to achieve a top search engine result for the site. This includes keyword research, optimized content, linking to your site from other sites and utilizing sites like Citysearch and Yelp to get localized listings when applicable. Keep the Structure Logical
One mistake that many new website owners make is creating a site that is not logical in its structure. If your customers cannot find what they need quickly, they are going to click away.
A visually pleasing structure that offers a bar of links along the top and engaging content above the fold is going to draw more success than one that is haphazard in its design.
Most customers expect to see the following links on the page:
• Contact Us
• Menu or Store
• Shipping/Returns Policy (for online stores)
• Shopping Cart (for online stores)
If your site is missing one of these, take a good look at whether or not it is something you can add. If it is appropriate to your business, then you need to consider adding it. Set up an Income Generator
In the end, your site will only be successful if you are getting paid. For many online entrepreneurs, income comes through selling a product or service, but this is not the only way to get paid online.
You can create ad campaigns or sell ad space on the site to generate income. As you make these decisions, make sure that whatever you choose is in line with the ultimate goal of your site and does not interfere with the overall design layout.
Why should you be linking back to a website or conversely, why should anyone link to you? Without any linking value accruing to either you or the other person, this linking back or backlinks will not be entertained. People link to a website to share the popularity already attained by the website; much like people flocking to request an autograph of a popular film star.
When making quality links to a website, there is more at stake than a simple popularity fulfillment. Web sites set up for revenue generation will look for two things before they link up. On the one hand, they will look for improvement in the rank of their website by linking up. On the other, they will estimate the improvement in the number of visitors if they do the linking. It is true that no two links are the same, and that there are so many more factors to be considered before back links can be called as quality links.
As per professionals in rank building and SEO, quality links have at least many elements that influence the linking value. Since it is not possible to cover and discuss all them, some of the more important ones can be discussed. The factors that have been picked up are the ones that professional SEOs consider to influence the value of links and the link juice that the link could pass. Most people understand the value of quality links in terms of the traffic that these generate.
Every factor has been accorded two influencing scales. The first influencing scale is graded from 1 to 5 for enhancing the value of the links. The second influencing scale has also been graded from 1 to 5, but for the dampening or the negative effect on the value of the links. Therefore, the scale runs as: 1 for no influence; 2 for fractional influence; 3 for moderate influence; 4 for strong influence; and 5 for very strong influence.
As per the above discussion, the 10 most important factors and their influencing values are:
1. Anchor text – 4.56
2. Page authority (inbound link) – 4.38
3. Domain authority (quality of back links) – 4.38
4. Amount of outbound links ob page – 4.25
5. Total amount of links on page – 4.25
6. Age of domain – 4.06
7. Relevant authority (ranking on relevant keywords) – 3.94
8. Robots.txt excluded page – 4.75
9. Link is on penalized page – 4.50
As stated earlier, no two links are the same, and neither do different search engines look at links in the same manner. This makes the above results rather relative. However, this may change the influencing values, to some extent, for different search engines, but the change is likely to be in the same direction for all the factors.
The linking value has to be looked at from three different angles to be judged totally: The value your site is offering to the website linking back; the value that your site is offering their visitors; and the value that the additional traffic will bring to your website and business.
Nobody in the SEO field would dispute that link building isn’t strategic. In fact, Tactful link building has an important role to play in creating a sound SEO strategy Tactful Link Building. Search engines like Google prefer ranking credible websites that provide relevant information to the users.
Search engines use the total number of internal links directing to a website as one potential way to decide credibility. From the perspective of search engines, a website having 100 inbound links is more reliable than a website having ten inbound links. Business proprietors and online marketers build relationships as a means to have a better ranking for their website on the search engine result page. Once you know Tactful Link Building the proper link-building strategies, you’ll be able to get a better rank for your website, thereby drawing more visitors to your site.
Building Quality Backlinks with Legitimate SEO is Buzzword nowadays
SEO is more than the mere manipulation of words. It is about using an intelligent combination of words to create great writing for your business or website, so as to attract high rankings in searches and ensure that you stay on top. Part of building reputed SEO involves creating quality backlinks.
Backlinks are essential to direct clients to your site and to build better popularity for the keywords that you employ. It takes a little bit of practice to get it right, but once done, backlinks are an invaluable asset to further your business interests. You can do this in many ways- approaching article submission sites is a good idea.
Ensure your story has a good quality link that offers loads of information to the reader. Having such unique writing will undoubtedly enhance the value of your site even more.
I am a dedicated SEO Professional, Auditor & consultant with 5+ years of experience. I mainly worked on different types of websites Regarding keyword research, competitive analysis, SEO audits, Google Search algorithm, Google Search Engine Guideline, Social Media updates and much more.