Techniques of Marketing Driven SEO
It is high time we move away from mundane SEO techniques to Marketing Driven SEO that target only more top ranks. There are no business benefits to a business owner if the site ranks high, but does not make any profit.
If the traffic that visits the site does not make buying decisions and the transactions are almost zero, then you should rethink your SEO efforts. That means that your SEO is not targeted right and has to be driven by a marketing strategy.
Understanding your market and the competition is essential for focused SEO.
Insights into your Market Whenever you do a market analysis for identifying the relevance of selling a product in a particular market, there are three questions you need to ask yourself.
• Is there a demand for your product?
• Are there enough search volumes to drive profit?
• Are you targeting the right buying process?