Search Engine Optimization has always been a war zone! The battle for page rankings wage on and on year after year; many have overcome the trials, but a great number have also succumbed into the abyss of defeat. The promise of sunshine was destroyed by the release of Google’s latest update: Penguin. It was a weapon of mass destruction in SEO battlegrounds. It literally laid waste to all the achievements of even the most successful! The question of hope now arises, but the answers are all blurry and smudged! 2012 is a storm coming to an end and with Google being very active with the panda and penguin updates is there any glimpse of a rainbow in 2013?.
In this article, we will discuss 5 projections by SEO Experts around the globe.
Top 5 SEO Projections

1. Google Author Rank Markup will be the basis of Ranking
On the crucial job in the SEO industry is keeping in close contact with Google and eyeing every bit of change that it makes that may affect the rankings of our pages. Google is determined to implement Author Rank markup to be a critical element as the basis for future page rankings. Many prominent SEO experts such as Jonathan Russell, SEO Executive of Stickyeyes.com, see a similar future, so chances that we might not be very far off in being correct is very high.

2. Guest Posting will be devalued by GOOGLE
Guest blogging is a very effective way of building links and increasing page rankings. However, there have been indications that article spinning being rampant recently. Matt Cutts of Google recently stated that they are willing to penalize these kinds of guest blogging.

Acts that are manipulative of true rankings are soon going to see their end. For this reason, site owners and SEO experts have to up their hands-on activities on qualitative content! Creating valuable content and building quality white hat links will be the new rules of the game.

3. Titles and descriptions no longer a technical factor.
Keyword stuffing or the loading web pages with words and numerical symbols in an attempt to try and manipulate a website’s page rankings. This was a strategy that worked a while back but is no longer considered to be ethical these days. With the penguin update, sites that use keyword tagging will be penalized. Because of this, website owners will again have to step up the quality control of the content on their sites. Titles and descriptions are part of creative messaging in penguin and a technical parameter no more.

4. Social Media will continue to influence SEO.
Social media has been one of the greatest influences of SEO practices for the last 5 years or more. Facebook fan pages, Twitter profiles, linked in business pages, Quota, Google Business pages and a lot more social media profiles have greatly influenced the search engine results. Google is also looking to revamp Google + and in doing so it will gradually affect the factors used for ranking.

5. Penguin will not be defeated…yet!
The scars being inflicted on site owners and on SEO are still ongoing This dilemma poses a serious problem for sites because it threatens to destroy all the hard work that was channeled into attaining good ranking scores over the years. This will go on for a bit longer than wanted and 2013 is sure to be another year of battling penguin. Many of these predictions are simply what they are, guesses.

Although these are still untrue for the moment it is not really hard to believe that this is the path that SEO is diving into. We can all hope that page rankings will be the way they were before the drastic changes through the updates. More importantly, however, we must learn to adapt quickly to this new environment that penguin is forcing us into. At the end of the day, after all, predictions have been cast, it all still proves one thing: quality is the key to good page rankings and content is still king.

Related Post:

  1. 5 Things you need to Know about the New Penguin Updates
  2. Google Panda Updates: Be Panda Proof!
  3. What Websites Should Learn From Google Panda Updates
  4. Core SEO experience- Things that really matters
  5. 5 Link Building Methods That You Shouldn’t Be Doing

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About New Penguin Updates

The Penguin algorithm update was designed to attack and de-rank a large subset of Internet website whose SEO practices were thought to use “black hat” strategies. The Google algorithm change thus went after pages and URLs that were doing three main things:

1. Stuffing their content with keywords so that it attracts search bot attention instead of focusing on giving quality to human readers
2. Spamming the Internet with back links on low-quality websites, content farms, link farms and through comment spam.
3. Monopolizing all of their backlinks and some of their content with too much use of a single keyword, resulting in a strategy that more resembles keyword spam. Since its release, Penguin has generated a lot of talks and it’s easy to get lost in the noise, forgetting what might be important. Thus, here are five distilled points you need to know that will guide you and your site through managing Penguin.

About New Penguin Updates

About New Penguin Updates

1. Penguin doesn’t embody anything new.
The policies that Penguin (and its predecessor Panda) embody and enforce are not a new change in Google policy. They have always been the desired outcome of the search giant’s index. The only difference is that they are now being more actively enforced through these two algorithms and all their updates.

In other words, Google is getting more determined to act intelligently and actively clean its search listings of what it views as low quality. Most search users who just want information that’s actually useful to them would agree with the criteria in fact.
2. It’s not the end of the world.
Despite the Clamor from many affected sectors of the Internet that would have had you thinking it was the end of the world; the Penguin updates were not as widespread, devastating or random as you might be thinking. Google released their algorithm change to address highly specific issues with the black hat tendencies of a number of websites.

They did this for the sake of improving search for their users and largely went after a specific subset of sites that were either manipulating their ranking either by tricking the search bots or by overdoing it with the keyword stuffing of content instead of actually trying to provide relevant and informative content.

If your website was not doing these sorts of things, it is very unlikely to be affected by Penguin. In fact, even the first, worst, Penguin update of April 2012 only affected an estimated 3% of the pages indexed by Google -a small percentage to be sure.
3. If Penguin did affect you, you can undo the damage.
As we’ve already said, Penguin affected highly specific SEO practices on the Internet and if you were accidentally or purposely engaging in those practices, you were probably knocked down a notch or two in the search engine rankings.

Now that you’ve been punished, you need to change what you were doing wrong, wait for the next search bot reexamination and wait as your index rank slowly creeps upwards. It will be a bit of a slow process but at least it will happen. Eventually, as long as you improve your SEO practices, you will recoup lost rank.

Flesh out your content, make it more natural and engaging to human readers; eliminate all of your low quality backlinks to any suspicious or spammy websites: where possible, get rid of exact word match anchor text backlinks and start from scratch with a new backlink campaign that’s organic, based on trust, relevance and which involves searching for quality sites with relevance to your own site in which to place your backlinks.
4. Penguin is just the beginning.
Google is getting smarter by the day and it will only be harder to keep up with black hat tactics that work, with the constant daily risk of de-ranking or even delisting hanging over your URL’s head.

The company has the interests of its hundreds of millions of search users as its bottom line, since they are Google’s bottom line and because the entire earning structure of Google -including Adwords, Adsense, and other ad formats—is dependent on a growing user base that searches based on high quality relevance in the results they get.

Google pairs its ads with those results; the higher their quality and relevance, the more Google learns. Black hat tactics are a hindrance to this basic goal. Thus, they are being squeezed ever hard and will continue to be squeezed out ever harder.
5. You need to focus on ‘white hat’ SEO and creating value.

Forget rushing your way upwards through the search engine rankings by trying to create thousands of backlinks through link farms, content sites or Blog comments; forget to try to attract the notice of search bots by writing content that was designed to trick them or feed them tons of keywords, forget about posting articles in low-quality websites that are designed mainly for search engine manipulation instead of human reader engagement.

Instead of risking this kind of catastrophic loss, just focus on the quality optimization strategies that are stable and have always worked. Focus on building valuable content, getting it noticed, getting it shared through social media and other people’s pages due to genuine interest.

Focus also on building up a series of guest posts and articles in high-quality sites that are relevant to yours, all of which link back (without exact match anchor text if possible) to relevant pages on your own website.

With this kind of long-term SEO strategy, you will be building a much more stable ranking that leaves you to worry free about future algorithm updates. You will achieve this because you’re working towards the same aims that Google has -providing quality content to Internet users.


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Worst Link Building Methods

It’s always good to go over the past and to make sure that the things that you are doing now are putting you on the right track. If you’ve got a blog then getting links is something that you should be doing. It seems like Google’s web spam team went to sleep for the majority of 2010 and 2011.

Link Building Methods

Link Building Methods

With the ‘spam police’ asleep at the wheel, many bloggers and webmasters got lazier and lazier. So-called experienced SEO’s started coming out of the woodwork advising some of the worst spam techniques possible. Anybody with half a brain could see that eventually there would be trouble coming.

With little to no spam policing and rankings being ‘bought’ with low-quality tactics it seemed like the party would never end. Then the penguin update came along and changed everything for everybody.  I won’t explain again too much about what Penguin is, as it was covered in more detail on IncreaseRss in this post (5-things-you-need-to-know-about-the-new-penguin-updates).

Suffice to say that Penguin has been a game changer for everybody.  For those using web spamming tactics, they’ve probably had the dreaded ‘Google Love Letter’ in their Webmaster Tools account. It’s important to note that Penguin is an algorithmic update and those who received messages in Webmaster Tools were hit by manual penalties. The truth is that many people were hit by both.

So if you want to recover from Penguin it’s likely that you may have also had manual action and you may have double the work to recover.  For those playing by the rules, you’re probably dancing for joy! Finally, massive parts of the competition were taken out of the equation and that means better rankings and more traffic for those that survived. Of course just because you survived Penguin, it doesn’t mean that you’re whiter than white.

So in case you haven’t been hit by the Penguin and think your link building methods are all ok, I’ve got a handy checklist of things you definitely should not be doing.

1) Forum Posts  Yes, it’s easy to get links on forums.

A followed link in your signature and you can make a few posts and have a few links back to your site. That’s just not the way to do it. If you want to post in forums (and get a few links too), then you need to be posting quality content that helps the forum users. Show your expertise in a non-sales fashion and help the community. As with all link building, the difference between white hat and black hat is often intent and execution.

 2) Blog Comments  This is a complete no-no if you’re doing this as a link building tactic.

Lots of short sharp blog comments on a huge variety of unrelated blogs are a clear Penguin signal. If you are adding value by creating valuable information for a blog’s audience on related sites where you share similar expertise, then this is completely different.

Any links within the comments probably won’t help your SEO in the short term, but the relationships you build based on that may be extremely valuable. In its truest form SEO is about relationships.

3) Directory Submissions  Nothing in SEO makes me cringe more than the word ‘submissions’! If you’re ‘submitting’ anything then you’re doing it wrong.

There are literally many thousands of directory sites and most are very low quality. A huge amount of these were de-indexed after Penguin. If you think using a submit service where you get to thousands of directories for a few bucks is a good idea then you may wish to rethink that.

If you use such as service you’ll be getting crappy links on a vast amount of low quality, and even worse, de-indexed sites. This is a very bad idea. I believe that there is still a place for quality directories. The problem is, finding the good ones. Luckily I’ve got a simple tip for you to find a curated list of high-quality directories. SEOMoz maintains a regularly updated directory list for its members.

They run a 30-day free trial, and if you sign up you’ll get access to it in the trial period. Matt Cutts, Google’s head of the web spam team, created a great video about this subject if you want to find out more.

4) Blog Networks and Article Sites  This is another one of those cringe worthy submission things.

These are all a very bad idea. If you think submitting your low-quality rubbish to article sites or huge networks of spam blogs is going to help then you’ve got a problem. There’s nothing wrong with sharing of information to boost relationships, engagement, and ultimately your link profile, but you have to do it right.

Try to find blogs that are related to yours and offer to share your content and ideas with their audience. If you positively engage with their community you’ll have even more success. As I discussed above, comment on their blog posts with original ideas.

You’ll soon get the webmasters attention, and opportunities to work together towards common goals.

 5) Outsourcing SEO without due diligence  We’ve all had the emails, right? Someone sends you an offer for $100 a month to do all sorts of amazing (and spammy!) things that are going to take you to the stratosphere.

Stay well clear of too good to be true offers. If you engage anyone to help you with getting more traffic to your blog, then you need to seek them out, not the other way around. As I hope I’ve got across, SEO is about building relationships. With relationships, we can do all the things that help us rank our sites by cooperation and putting the user experience at the forefront of everything. Relationships take time, hard work, and a genuine belief in making the internet a better place. As someone once said, “you can’t outsource giving a shit.” So


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Website tags hold prime importance to increase web traffic and you should realize how to use them to their full potential to have maximum benefit. Let’s find out how to optimize these tags to have maximum benefit in increasing traffic to your website. As you know, keywords are extremely important when it comes to search engine traffic.

What do we mean by keywords? Well, these are the words searched by the users on search engines. For example, assume you want to brush up your English language skills, how would you go about it on the search engines? The words which immediately come to our mind are “how to learn English”, “learn English online”, “learn English free”, “learn English fast” etc.

Increase Web Traffic

Increase Web Traffic to Your Blog

Go find out the monthly search volume for these words. You can see that these terms have been searched millions of times every month on these search engines. Therefore a particular search phrase becomes an important keyword if so many people search for the same term. You can verify this on Google.

Go to Google and type “learn” and you can see that Google has provided so many options in drop-down list relating to the word “learn” and when you type further to “learn English” you can see that Google is providing more variety suggestions for the term “learn English”.

That means this Google keeps a tab on most searched word phrases and it is important to target these keywords to increase web traffic. Therefore, you need to find out the top selling keywords for your niche and target these keywords on your website to increase website traffic.

Assume you have a website to learn English. You need to get a keyword tracking tool and find out all the major keywords which are relevant to the basic keyword “learn English”. Now it’s time to have these keywords on your website to increase your search engine rankings.

Where to place these keywords so that the search engines will be intimated that your website is relevant to that particular keyword? As you can see, there is a fierce competition going on to keep one’s website indexed on top of the search results.

It is important to have your keyword appear on the first page itself if you want this to happen since increasing web traffic is your main concern. Yes, appearing on the first page is not an easy task you will have to make use of so many search engine strategies to come up with that amazing feet.

Well, of course, Google especially gives importance if you have the keyword present in your content. Google or any other search engines will be glad to send more traffic if they find out that your content has the keyword appearing enough number of times.

However, one thing should be remembered that Google doesn’t give license to stuff your content with keywords alone as it will surely backfire. So, having these keywords present in the title tag and description tag will help the search engines to realize that your content deserves to be on the first page itself.

Therefore, be smart and try to have the keywords in the title and description tag to increase the relevance of your web page for a particular keyword. Increased web traffic is every webmaster’s dream and they should work hard for this dream to be a reality.


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Google has made a welcome attack on the black hat tactics used for search engine optimization. It has made some changes to its search results algorithm, and the update is called Panda. The effect of this is to penalize sites that use tactics of spamming to create links, backlinks and linking back. Also among this is the annoying practice of leaving nasty comments on blogs. The comments usually have no relevance towards the products or services the blogger is attempting to promote. To avoiding Spam google using google panda updates.

Those numerous email spams that keep clogging the inbox, will, over time, are filtered out and stop coming in. Most of the automated forum posting services will find that their tactics have now become entirely useless. This is similar to how the automated article posters and directory submitters went ineffective when earlier changes were made by Google to their algorithms.

If the website is doing the SEO the white hat way, there will be a boost for the rankings. The Panda change is going to benefit from about 10% of all websites. These websites currently provide quality content such as premium content pages, infographics, webinars, white papers and blogs along with quality links, backlinks and linking back. The benefit they will see is an improvement in their site value and their industry relevance. Therefore, all content driven by white hat SEO and their writers and link builders may rejoice with the introduction of Google Panda.

Google Panda Updates

Google Panda Updates

Google Panda has once again hammered in the truth that content is king. With algorithm changes like Panda, Google is stressing that it feels that content writing is basically the one most relevant variable in the equation to turn up the page ranking. Those who have, until now, worked hard in writing quality content, posted their articles in legitimate directories, built micro-sites that will become more effective as they age, built quality links, backlinks and linking back to worthy sites, will now be able to reap the rewards for the pains they have undergone for doing the right thing.

How many times we have searched for something only to land up on a blog or a website that is filled with useless information and also containing several Adwords ads in them. These sites come up because of the spam links; backlinks and linking back have brought them up to the top of the Google search page. Well, this is going to end now. Very soon you will be able to search without having to go through the spam directed sites, thanks to Panda updates.

So, to put in a nutshell, how to take advantage of Google Panda is to write content with the reader in mind and not the search engine. It may take longer than usual and may be more laborious, and you may have to spend more effort researching, but ultimately the effort will be worthwhile. With white hat SEO tactics, Google will not be penalizing quality, original websites. The best side-effect of this approach will be that you may never have to worry about another Google update ever again.

What Kind of Metrics Matter for SEO and Social Media

Google has made a welcome attack on the black hat tactics used for search engine optimization. It has made some changes to its search results algorithm, and the update is called Panda. The effect of this is to penalize sites that use tactics of spamming to create links, backlinks and linking back. Also among this is the annoying practice of leaving nasty comments on blogs. The comments usually have no relevance towards the products or services the blogger is attempting to promote.

Those numerous email spams that keep clogging the inbox, will, over time, are filtered out and stop coming in. Most of the automated forum posting services will find that their tactics have now become entirely useless. This is similar to how the automated article posters and directory submitters went ineffective when earlier changes were made by Google to their algorithms.

If the website is doing the SEO the white hat way, there will be a boost for the rankings. The Panda change is going to benefit from about 10% of all websites. These websites currently provide quality content such as premium content pages, infographics, webinars, white papers and blogs along with quality links, backlinks and linking back. The benefit they will see is an improvement in their site value and their industry relevance. Therefore, all content driven by white hat SEO and their writers and link builders may rejoice with the introduction of Google Panda.

Google Panda Updates has once again hammered in the truth that content is king. With algorithm changes like Panda, Google is stressing that it feels that content writing is basically the one most relevant variable in the equation to turn up the page ranking. Those who have, until now, worked hard in writing quality content, posted their articles in legitimate directories, built micro-sites that will become more effective as they age, built quality links, backlinks and linking back to worthy sites, will now be able to reap the rewards for the pains they have undergone for doing the right thing.

How many times we have searched for something only to land up on a blog or a website that is filled with useless information and also containing several Adwords ads in them. These sites come up because of the spam links; backlinks and linking back have brought them up to the top of the Google search page. Well, this is going to end now. Very soon you will be able to search without having to go through the spam directed sites, thanks to Panda updates.

So, to put in a nutshell, how to take advantage of Google Panda is to write content with the reader in mind and not the search engine. It may take longer than usual and may be more laborious, and you may have to spend more effort researching, but ultimately the effort will be worthwhile. With white hat SEO tactics, Google will not be penalizing quality, original websites. The best side-effect of this approach will be that you may never have to worry about another Google update ever again.


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