Titling an Article for SEO – A Cheat sheetPosted by admin on Apr 28, 2016 in Article, SEO | 2 comments
Titling an article for SEO
Some may think that, with the title we are going back to the basics. But you are right, we are. For both the recent entrants into the SEO world and long-time habitats, the importance of having compelling Article for SEO friendly titles for articles, can’t be underestimated. But, most of us are yet to master the fine art of creating compelling titles for our items that will sit well with our readers and Google’s crawlers.
Let’s begin understanding the importance of establishing an effective title for articles that is compelling, keyword infused, relevant to the article and appeals to the readers. Titles are the first points of conversion where a casual browser gets converted into an authentic user. Even if you have created an excellent article that will strike a chord with your readers, your story may not find any takers if you don’t create an equally impressive title for your article. Here are few tips and tricks on titling an article for SEO.
1. Characters Number
Limit the number of characters in your title to 50 to 70 (that includes spaces as well). Your titles should be unique, eye-catchy and distinguish itself from other similar titles available on the Internet.
2. Avoid unnecessary words
Make sure your title doesn’t have foreign words like he, she or the, and words like beautiful, cool, etc. People do not search These words, so why bother having them?
3. Remember title relevance
Make sure your titles are in tune with the content. Most of us have the habit of first writing a title, then finishing the article and then going on to infuse the title with keywords. The result an absurd looking title that has been loaded with irrelevant and unnatural keywords. There is a way out of this mess, first, try working on your title. Take a keyword and try to come up with titles that have these keywords appearing naturally in it. Then work on your article.
4. Research your keywords
Remember that a good title will certainly increase click through rates. You have to make sure your titles contain frequently searched terms and keywords relevant to reader’s search queries.
5. Keywords placement
In most cases, people forced themselves to come up with titles that have keywords in the beginning. For example, if your keyword is Holiday Destinations, then you could come up with Top Ten Holiday Destinations you shouldn’t miss or Must See Holiday Destinations for the young at heart! The first example comes with the keyword appearing in the beginning and the second case comes with the keyword somewhere in the middle. Though most people tend to keep the keywords in the beginning, don’t worry if your keyword appears in the middle or the end. Both will certainly make sense if used properly.
6. Avoid keywords stuffing
Don’t stuff your title with keywords. This one single cardinal rule will help you sail the SEO war. That’s because Google doesn’t look at full titles too kindly. Stuffing titles with keywords will affect your page ranking.
7. Use Title Tags
Title tags are important as they are used by browsers, social networking sites, and search engines. Make sure your title tags are short, easily understandable and straightforward. Keep out punctuations, unnecessary words and commas from title tags.
8. A simple usability tip is to use numbers in your title.
A title with a ‘Top 10 Best’, or a ‘5 Most Important’ beginning will be a hit among readers. Although people don’t search for such titles, they do click on these titles when they appear.
9. You can use hyphens to separate keywords in the title.
From the perspective of search engine optimization, using hyphenated keywords makes sure that you get ranked for two different words instead of just one. These were some of the most important points to remember while creating SEO friendly titles for your articles. While there are no hard and fast rules in title creation, some of the above points, though simple, are the foundation stones of successful SEO campaigns.