5 Ways to Make Your Site a Success

The Internet is a vast source of wealth for those who know how to tap into it properly. The first step for most is to set up a website, but this takes careful planning and execution.

These five keys will help guide your decisions as you make your website successful and start tapping into the money to be made online.
Choosing the Right Domain Name
Domain names can make or break any website. You can set up a website without registering a domain name, but visitors to the site are less likely to trust it, or the business behind it, if it has a generic site name.

Make Your Site a Success

For instance, popular blogging platforms can be used to set up a basic e-commerce site without a domain name, but this will impact the customer’s trust.

Registering a domain name makes the business look credible. Choose a name that matches your branding goals and is easy to remember and spell.
Define Your Target Market
As with any marketing endeavor, when designing your website, you need to define your target market. While your website can reach just about anyone, you probably have a target demographic in mind.

Make sure that you know this customer base, and provide them with a site that meets their needs and clearly answers the questions they tend to have about your product or service.  After you have clearly defined your target user, use that definition to guide the design of your site.
Make Your Site Visible
Once you have created your site, you need to make it visible. How do you do this? Proper search engine optimization will help your site to be the first one that people see in the search engines, which is the best sort of visibility.

Optimization refers to the steps a website owner takes to achieve a top search engine result for the site. This includes keyword research, optimized content, linking to your site from other sites and utilizing sites like Citysearch and Yelp to get localized listings when applicable.
Keep the Structure Logical
One mistake that many new website owners make is creating a site that is not logical in its structure. If your customers cannot find what they need quickly, they are going to click away.

A visually pleasing structure that offers a bar of links along the top and engaging content above the fold is going to draw more success than one that is haphazard in its design.
Most customers expect to see the following links on the page:
•    Home
•    Contact Us
•    About
•    Menu or Store
•    Shipping/Returns Policy (for online stores)
•    Shopping Cart (for online stores)
•    FAQs
If your site is missing one of these, take a good look at whether or not it is something you can add. If it is appropriate to your business, then you need to consider adding it.
Set up an Income Generator
In the end, your site will only be successful if you are getting paid. For many online entrepreneurs, income comes through selling a product or service, but this is not the only way to get paid online.

You can create ad campaigns or sell ad space on the site to generate income. As you make these decisions, make sure that whatever you choose is in line with the ultimate goal of your site and does not interfere with the overall design layout.

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