We are all amazed at how Instagram continuously grows over the years. As a photo-sharing tool with instant filters, Instagram has become a craze among users of smart phones either running on iOS or Android. And recently, it has formed the web version where users can view, like and comment on photos online. Because of this, the audience has expanded and its reach can even be more phenomenal. In this article, we will be talking about how to increase your blog’s traffic by instagram optimization.

5 Ways to Optimize Instagram

1. Post Regularly

Just as you should publish regular posts in your blog to attract website crawlers, you should stay active in posting photos in Instagram regularly. Instagram photos are viewed in a linear stream. So when your followers did not get a chance to be online in an hour, their photo streams will be too loaded with pictures leaving your way at the bottom.
If they are not the type who scrolls down to make sure they have not missed a picture, you can be safe. However, not many people are too dedicated to doing backtracking. So as often as you can, upload as many high-quality photos as you can with time intervals.

2. Use Hash Tags
Incorporating the hash tag feature in Twitter, Instagram uses hash tags as well for trending keywords. Hash tags make your entries more exposed out in public. A non-follower can become a follower if he happens to search a particular keyword that you posted with a hash tag and gain interest in your pictures. Your ultimate aim is to bring followers to your website, after increasing the number of likes and follows.
As a tip, use related keywords from your blog to your Instagram posts. Another is to tap the potential of Webstagram. There you can find out the top trending tags that may be relevant to your photos. If you have not been doing this practice before, add the hash tags in the comments section. They will bring as much potential traffic as when posted as part of the original image.
3. Turn On the Geo-location Toggle
Instagram has a feature where you can add a location to your shared images. For instance, when the photo is taken in your store, add the exact location of your store by appending the city with your business name. By doing this every time, you are creating a photo map to attract more viewers. The Geo-location feature opens up your blog and brand to more opportunities of creating campaigns that stir up engagement and visual buzz.
4. Implement an Online Content thru Instagram
People love joining contests to win freebies and giveaways. So you are so to win traffic in return. To start with, share the mechanics of the promotional contest in your blog. Upload a creative poster in Instagram and place the link of your blog in the caption section. Let your followers acknowledge their participation by liking your photo and also by leaving a comment on your blog post. Include hashtags in your posts to let the campaign out to more prospect fans. Announce that names of winners will be posted on your website. This is to get more people to visit your site.
5. Post Attractive Photos
Content is king not only in blog posts but also on Instagram. And when we say content, in Instagram, this means pictures! Make sure you don’t post bland photos. Opt to share ones that will spark visual interest so much that people will start talking about it and commenting on it. If you get many likes within a short time frame, your photo can even be posted on the popular page. For sure this time, people will be drawn to your pictures and profile. They will want to see more than what they found on your Instagram and go to your website next.
Instagram is no doubt a great application as part of your brand marketing mix. By optimizing your Instagram photos and content, you can stand out in the blogging community. Keep all these suggestions in mind and make your followers’ eyes drawn over to your website.

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